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So far Carlos Cornejo has created 14 blog entries.

What You Need to Know About Specialty Inks

There are many pieces to consider when it comes to designing packaging. From start to finish, each step is an integral part of the packaging process. That is why we wanted to focus one aspect in particular; specialty inks. With all the color options out there it may be difficult to know what inks will work best for what you want to achieve. Do you want to do something subtle or bold? There may be a lot of questions floating around as to what the difference’s between them all may be. Hopefully by the end of this, we can give you a better understanding of what inks will serve you best for what you are looking for.

Extended Color Gamut

You’ve probably heard of the standard 4-color CMYK (Cyan, Magenta, Yellow, and Black) print process. Well Extended Color Gamut (also known as ECG) is a print process that uses 7 colors as opposed to 4. It expands on the CMYK model by including violet, green, and orange, allowing for a greater color range when printing. Because […]

By | 2017-08-10T15:51:09+00:00 August 10, 2017|Creativity, Design, Folding Cartons, Printing|0 Comments

Thoro Completes ISO 9001:2015 Certification

Out with the old and in with the new! This month Thoro Packaging received a new ISO 9001:2015 certification that will replace the previous ISO 9001:2008 certification. After a rigorous audit by ABS Quality Evaluations, Inc. of our quality management systems with no nonconformance’s, we were granted the updated certificate.  Though the update is not required until 2018, our management team felt it was important not only internally, but also for our customers that we make this early transition to the new ISO standards. Our quality management team has spent countless hours devising the proper procedures that are in place today to ensure we provide our customers quality product in a timely fashion. We are extremely proud of our team for their constant determination and for continuing to strive towards continuous improvement of our quality management system.

ISO 9001:2015

ISO 9001 is the international standard that specifies requirements for the quality management system. The 2015 revision to the standard has a major difference when compared to the previous version. […]

COSMOPROF Las Vegas 2017

It’s that time of the year again, summer is here and everyone is flocking to literally the hottest trade show of the year held in Las Vegas, Nevada. COSMOPROF is held annually, at the renowned Mandalay Bay Convention Center. Attendees from various countries come here to discover unique brand launches, product innovations, new channels for distribution, packaging, and manufacturing; in the hopes of forming key relationships with top industry professionals.

Discover Extended Color Gamut by Thoro

We have new and exciting capabilities that we are showcasing at this years show. Learn about the benefits of Extended Color Gamut (or ECG) printing and how it can help enhance your packaging. See live samples of what some other beauty companies are doing to enhance their color. Be among the first to receive our new Color Guide for the Modern Designer, and our new spot color guide. Discover this and much more at booth #22098.

Expert advice from our professional team

Have any questions regarding packaging? Or looking for any advice to find that perfect look for your packaging? Our packaging innovation […]

Thoro Wins Bronze in Gold Leaf Awards

FSEA Gold Leaf Awards

The 24th annual FSEA Gold Leaf Awards have come and gone. Since its inception in 1992, the Foil & Specialty Effects Association has worked towards industry growth and awareness. Its ultimate goal is to inform about processes such as foil stamping, embossing, specialty coatings and the like.

Every year, the FSEA holds the annual Gold Leaf Awards whose main goal is to showcase the best uses of foil stamping, embossing, foil technologies, and specialty coatings. The best printers from around the nation submit their best projects in the hopes of winning gold awards for their skill and devotion to their craft.

This year, Thoro Packaging was the recipient of two Bronze awards for our carton submissions. The first was for the Naked Princess carton which showcased the difficult application on a folding carton with impeccable registration. The second bronze award was for the Thoro Capacity Folder, a self promotional piece that demonstrated many of our capabilities including embossing, and foil stamping. We are extremely proud of our staff for being masters of their […]

E-commerce and its Effect on Packaging

It’s Saturday night and you don’t feel like going out, but you must have that new face wash your favorite brand just released. So what do you do? Well most of you will go online and purchase it, and have it shipped right to your door. We’ve all been there; it’s convenient and requires little effort on our part. If only everything was as easy as shopping online. It’s a trend known as e-commerce that is changing the way you and I shop, and it’s wonderful. Traditional brick and mortar stores just don’t cut it anymore, and things are changing faster than you can say “Amazon.” We want things faster and faster each with less and less effort. That’s consumer behavior for you.

According to a report by the U.S. Commerce Department, e-commerce represented nearly 11.7% of total retail sales in the 2016. That means that web based sales reached $394.86 billion last year which was a 15% increase from 2015. The e-commerce sector is continuously growing and it appears it will continue to do […]

Technology is Revolutionizing Packaging

The world today revolves around technology. If you don’t own a smart phone or laptop, you are considered to be out of touch. The technological advances over the past few years have been nothing short of extraordinary. Things that would have once been thought of as unimaginable are now everyday features on our smart phones and computers. Technology is changing the way people live and work each and every day. Now technology is changing the packaging industry.

Packaging and Augmented Reality

Many of you may have heard of something called augmented reality (AR for short).  For those of you that have not heard of this, AR is a technology that superimposes a computer-generated image on a user’s view of the real world, providing a composite view. A simple example of this would be rearranging the furniture in your home through you mobile device to see how everything would look, before actually having to manually move everything.

How can augmented reality be used to impact your brand? AR is a versatile tool that can be used as you […]

Logos and Their Impact on Your Brand

We live in a world of infinite choices. Today, consumers have an endless number of choices when it comes to companies and products to choose from. Yes, consumer behavior has changed over the years, but what’s one thing that remains the same? Consumers want to know that the company they are buying from is doing everything possible to be sustainable. Adding logos to your packaging can help sway a consumer when they are undecided between products.

Below are a few logos that can help you communicate your brand’s sustainability story.

Wind Power

Alternative energy, it’s a term that is becoming increasingly more popular today. That’s a term that here at Thoro, we are very familiar with. That is why we choose to run our facility on 100% wind power. Our customers in turn have the ability to say their cartons were produced with 100% wind power.

 

FSC

Thoro Packaging is Forest Stewardship Council Certified (FSC). This certification is referred to as “chain […]

How to Craft Your Sustainability Story

There are hundreds of companies out there with incredible stories relating to sustainability. Manufacturers are creating products that are inherently renewable and recyclable, which means they provide value today while securing the future for generations to come.

Is your organization sharing this trend of positive stories to help achieve its objectives? If not, think of all the opportunities to do so: on sales calls, social media, your website, through press releases sent to the media—just to name a few. Sustainability can be a good tool to help you obtain and keep new business, as well as boost your reputation among key stakeholders.

To help you craft your messaging, here are three key ingredients for a compelling and persuasive sustainability story. And believe it or not, they’ve been around for more than 2000 years, found first in the writings of ancient Greek philosopher Aristotle.

Facts First

The first element of a compelling sustainability story is an appeal to logic, what Aristotle called logos. By crafting your argument on a solid base of facts, statistics, and data, you build a […]

Making a Difference One Tree at a Time

The future, it’s often something that gets over looked. It’s not that we choose to overlook it; we are just so involved in the present that it is often forgotten by our daily routine. It’s only natural for the world to focus on the present rather than focus on what is to come. The sad truth is we have adopted this same ideology and belief to the current status of our planet. The earth has been experiencing extreme levels of climate change, and educating ourselves on this matter is the first step to progress.

The Cold Hard Facts

Let’s face it no one likes to hear bad news, but the reality is the world is changing. According to NASA’s website, since 2001 the Earth has experienced the warmest years on record. The changes in the atmosphere are a direct correlation to the increased amount of carbon emissions being released into the atmosphere. Another notable change is the increased rise in the sea levels. NASA notes that sea levels have risen about 8 inches in the last […]

By | 2017-04-25T14:01:03+00:00 April 25, 2017|Sustainability, Sustainable Packaging|0 Comments

Thoro Packaging Shines at the Print Excellence Awards

PIASC Print Excellence Awards

Every year the best printers in Southern California gather to celebrate the Print Excellence Awards. The top printers chose their best, top-quality printed pieces to compete in the hopes of receiving recognition for their work.

This year, Thoro was among the honorees receiving a Best in Category Award for Promotional Campaigns – Business to Business, as well as three additional awards.

Through clever ideas, quality technical production and team involvement, Thoro Packaging created the following winning cartons:

  • Best of Category – Promotional Campaigns Business to Business – Thoro 2017 Capacity Folder
  • Award of Excellence – Cartons & Containers – 2016 Thoro Holiday Promo
  • Award of Excellence – Hi-Fidelity Printing – Moku Pua
  • Certificate of Merit – Cartons & Containers – Thoro Packaging / Sun Chemical Augmented Reality Purse

The Print Excellence Awards demonstrate that excellence remains at the core of the Southern California printing industry. Thoro is proud to be among these dedicated print professionals.

Printing Industries Association of Southern California

Printing Industries Association […]