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So far Carlos Cornejo has created 14 blog entries.

Helpful Tips for Your Next Press Check

It’s finally here. You’ve spent countless hours developing your product and it’s finally ready to go to market. You’ve done your research and know what to expect. There’s just one final step… your packaging. Packaging is a direct reflection of your company and its vision. You’ve gone through the approval process and now it’s time for the press check.

We understand the entire process can be stressful and that’s why we want to give you some pointers on what to look for and what to expect during your next press check.

What to know – Offset Printing                                                    

As with anything you get involved in, it always helps to know the process. The truth of the matter is printing can be quite complicated. The most important thing to understand is that offset printing is the art of balancing ink and water. During the print process, the two go hand in hand to create the beautiful cartons you order. Our press staff is constantly faced with the challenge of finding that perfect balance that will yield the best […]

By | 2017-06-22T10:53:00+00:00 April 13, 2017|Folding Cartons, Helpful Hints, Printing|0 Comments

Two Keys to Healthcare Packaging: Quality and Innovation

Quality and innovation are key factors to successful packaging. The healthcare industry’s rigid standards can make it difficult to find the ideal supplier for any packaging component. Folding cartons must meet the strict regulatory standards of the FDA as well as internal specifications and standards. It is important to choose a packaging manufacturer who not only has experience working with the medical device, pharmaceutical, and bio-tech brands, but who also understands the intricacies of the healthcare packaging industry.

Quality

First and foremost, quality is everything. Whether it is for the medical, pharmaceutical, or the bio-tech industry; one thing is certain, quality is essential. If you have short runs for clinical trials, or a product launching, you expect your packaging to be of the highest quality. Quality is not only represented in your finished product. Quality is actually reflected in every stage of the packaging design and manufacturing process from customer service, samples, prepress, ensuring all components fit your vision, to the final end product you ship to your customer.

There are many factors that result in great […]

By | 2017-03-16T11:57:55+00:00 March 16, 2017|Healthcare Packaging|0 Comments

Extended Color Gamut

Brand Awareness

Brand awareness is a key component to having a successful product and packaging is often the first impression consumers have of the product, so why not make it stand out? The standard 4-color print process is the norm within the print industry; however there are limitations when it comes to the range of color one can achieve with this. Why not have a broader range of colors to make your products pop? Extended Color Gamut is the answer to the age old question “How do I make my product standout?”

Grabbing consumer’s attention

First of all, before diving into the details of what Extended Color Gamut is, it’s important to know how consumer behaviors are changing. In an ever evolving world where consumers are constantly distracted and in a hurry, companies have less time to attract a consumer in-store. A 2014 shopper engagement study conducted by POPAI showed that a whopping 82% of shopper decisions are made in-store. Additionally Pantone® conducted a study showing over 65% of purchasing decisions involve color. Packaging is becoming increasingly more […]

Carbon Neutral Printing for Packaging

Is your packaging sustainable?

Sustainability and Corporate Social Responsibility have changed the manner in which businesses operate; what was once an optional strategy is now becoming more of an expected way of doing business. At Thoro Packaging we take great pride in the numerous sustainable packaging options available to our customers. Carbon neutral-printing is one method used to help brands reach their sustainability goals.

Did you know that carbon-neutral printing could help reduce your carbon footprint? Reducing your carbon footprint is more important than ever, and consumers are now expecting companies to take the initiative and be more sustainable.

What causes carbon emissions?

According to the EPA, the United States is currently the second largest producer of Carbon Dioxide (CO₂) in the world. Carbon Dioxide is produced from the burning of fossil fuels such as coal, natural gas, and oil. It is then removed from the atmosphere when plants absorb it as part of the natural carbon cycle.

Due to the increased knowledge of greenhouse gases and their effects around the world, companies are now looking for more ways […]

By | 2017-03-07T16:39:44+00:00 January 31, 2017|Sustainability, Sustainable Packaging|0 Comments