Creativity

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What You Need to Know About Specialty Inks

There are many pieces to consider when it comes to designing packaging. From start to finish, each step is an integral part of the packaging process. That is why we wanted to focus one aspect in particular; specialty inks. With all the color options out there it may be difficult to know what inks will work best for what you want to achieve. Do you want to do something subtle or bold? There may be a lot of questions floating around as to what the difference’s between them all may be. Hopefully by the end of this, we can give you a better understanding of what inks will serve you best for what you are looking for.

Extended Color Gamut

You’ve probably heard of the standard 4-color CMYK (Cyan, Magenta, Yellow, and Black) print process. Well Extended Color Gamut (also known as ECG) is a print process that uses 7 colors as opposed to 4. It expands on the CMYK model by including violet, green, and orange, allowing for a greater color range when printing. Because […]

By | 2017-08-10T15:51:09+00:00 August 10, 2017|Creativity, Design, Folding Cartons, Printing|0 Comments

Technology is Revolutionizing Packaging

The world today revolves around technology. If you don’t own a smart phone or laptop, you are considered to be out of touch. The technological advances over the past few years have been nothing short of extraordinary. Things that would have once been thought of as unimaginable are now everyday features on our smart phones and computers. Technology is changing the way people live and work each and every day. Now technology is changing the packaging industry.

Packaging and Augmented Reality

Many of you may have heard of something called augmented reality (AR for short).  For those of you that have not heard of this, AR is a technology that superimposes a computer-generated image on a user’s view of the real world, providing a composite view. A simple example of this would be rearranging the furniture in your home through you mobile device to see how everything would look, before actually having to manually move everything.

How can augmented reality be used to impact your brand? AR is a versatile tool that can be used as you […]

Thoro Packaging Shines at the Print Excellence Awards

PIASC Print Excellence Awards

Every year the best printers in Southern California gather to celebrate the Print Excellence Awards. The top printers chose their best, top-quality printed pieces to compete in the hopes of receiving recognition for their work.

This year, Thoro was among the honorees receiving a Best in Category Award for Promotional Campaigns – Business to Business, as well as three additional awards.

Through clever ideas, quality technical production and team involvement, Thoro Packaging created the following winning cartons:

  • Best of Category – Promotional Campaigns Business to Business – Thoro 2017 Capacity Folder
  • Award of Excellence – Cartons & Containers – 2016 Thoro Holiday Promo
  • Award of Excellence – Hi-Fidelity Printing – Moku Pua
  • Certificate of Merit – Cartons & Containers – Thoro Packaging / Sun Chemical Augmented Reality Purse

The Print Excellence Awards demonstrate that excellence remains at the core of the Southern California printing industry. Thoro is proud to be among these dedicated print professionals.

Printing Industries Association of Southern California

Printing Industries Association […]

Extended Color Gamut

Brand Awareness

Brand awareness is a key component to having a successful product and packaging is often the first impression consumers have of the product, so why not make it stand out? The standard 4-color print process is the norm within the print industry; however there are limitations when it comes to the range of color one can achieve with this. Why not have a broader range of colors to make your products pop? Extended Color Gamut is the answer to the age old question “How do I make my product standout?”

Grabbing consumer’s attention

First of all, before diving into the details of what Extended Color Gamut is, it’s important to know how consumer behaviors are changing. In an ever evolving world where consumers are constantly distracted and in a hurry, companies have less time to attract a consumer in-store. A 2014 shopper engagement study conducted by POPAI showed that a whopping 82% of shopper decisions are made in-store. Additionally Pantone® conducted a study showing over 65% of purchasing decisions involve color. Packaging is becoming increasingly more […]

Paperboard Folding Carton Designs

Paperboard Folding Carton Designs that Leap off the Shelf

Paperboard folding cartons are one of the most familiar types of packaging. But they don’t need to be ordinary or predictable. Printed folding cartons can be as creative as your imagination. Following are some of the most requested carton styles that can be dressed up to elevate your packaging design.

The Reverse Tuck

This is a great carton style for cosmetic, personal care and pharmaceutical products. It’s mostly recognized for its easy open/close capability. The top closure hinges from the back panel to the front and the bottom tucks into the back. Reverse tuck cartons store flat to save space and also snap instantly into place for easy assembly. An internal structure or partition can be designed and inserted to add extra strength or hold a product in place.

The Straight Tuck

The Straight Tuck by comparison has both the bottom and top panels tuck in the same the direction. This is one of the most versatile cartons and works well for software, pharmaceuticals, cosmetics and health and beauty.

The […]

By | 2017-01-24T16:46:08+00:00 August 19, 2016|Creativity, Design|0 Comments

Augmented Reality for Packaging

Pokémon GO will let you travel between the real and virtual world. It’s the most popular and widely known example of Augmented Reality. Did you know the same technology is available for your packaging? Are you looking for new ways to engage your customers on the retail shelf by way of your folding cartons? Would you like to attract your customers by using technology, while entertaining them in a variety of ways?

Augmented Reality could be your answer. It uses technology to engage, inform, interact and entertain your customer. Augmented Reality is a fantastic way for your customers to really experience what your product is about and what it has to offer.

Augmented Reality, often referred to as AR, visually links the digital and real worlds. It has a direct connection between the tactile and tangible world of packaging and the consumer’s mobile/electronic environment, allowing for interaction.

 By combining AR with the packaging production process, you are able to create your message and control information, ensuring quality of delivery, monitoring and rapidly adapting packaging with any brand needs.

AR […]

By | 2017-01-12T20:58:14+00:00 August 9, 2016|Awards & Certifications, Creativity, Design|0 Comments

Backside Printing for Packaging

Backside Printing for Packaging

Customers often ask us if they can print on the inside of their cartons. Not only can you, but we’ll even give you reasons why you should, and how it will enhance your packaging.

There’s more to packaging than what’s on the exterior. You don’t have to limit print to the outside of your cartons. One of the many printing options offered by Thoro Packaging is the ability to print both inside and outside of the box. Printing on the backside can enhance your folding cartons in many ways. Here are just a few examples:

  • Provides additional information, instruction or graphics
  • Provides a more finished look
  • Additional room to extend your branding
  • The addition of more color, patterns, or copy can improve your customer’s impression of your products and your brand
  • Printing on both sides can instill confidence in your customers because you are willing to put the extra touches into every aspect of their packaging experience, so they can expect the same from your product
  • Backside printing is an affordable alternative […]
By | 2016-06-09T16:49:29+00:00 June 9, 2016|Creativity, Design|0 Comments

The Meaning of Green

The Irish holiday is always celebrated on March 17th, which is the day that Saint Patrick died. He was a missionary way back in the 4th century. His real name is believed to be Maewyn Succat. He took the name Patrick after he became a priest.

Saint Patrick’s Day has changed considerably since the 4th century. Leprechauns, green clothing, green drinks, green everything. Why you ask? Green is the color of Ireland and springtime. Green is featured in the Irish flag, it’s the color of shamrocks, and Ireland’s nickname is the “Emerald Isle.” There isn’t really just one reason why green is the official color of Saint Patrick’s Day.

If green is your favorite color it says a lot about your personality. Green is the color of balance and harmony. From a color psychology viewpoint, it steadies the heart and emotions, and creates a balance between the brain and the heart. Green is an emotionally optimistic color, providing us with feelings of nurturing and love. Green is a natural peacemaker.

If you choose green as the primary color […]

By | 2017-01-12T20:58:15+00:00 March 16, 2016|Creativity, Uncategorized|0 Comments

Packaging is a Key Component in Branding

Folding carton packaging is one of the key components in your product’s branding. Make sure you are using it to its full potential by making it work harder for you. Your folding carton packaging offers you prime billboard space to send a strong message to your customers, including brand benefits, values and the promise of your product.

Folding carton packaging is an advertisement for your product. It is your in-store sales person. Just like any advertising medium, your folding cartons must capture the consumer’s attention, draw them in and most importantly, sell your product.

It doesn’t sound like an easy task, but with the right mix of a great structure, copy, graphics and finishing techniques, you can accomplish the perfect way to tell your brand story and connect with consumers. But what is the best way to create folding carton packaging that incorporates all of these attributes?

Here are five factors that can help you create packaging that works as an advertisement for your brand and product.

Texture & Dimension – Brands can benefit from special effects to help […]

By | 2017-01-12T20:58:16+00:00 February 19, 2016|Creativity|0 Comments

Right Size Packaging

Have you ever purchased a health or beauty item, opened up the substantially sized carton only to find a minuscule amount of product? Over-packaging is a problem which seems to be on the rise during a time when it really should be on the decline.

We’re not here to shame anyone, but to lend a hand. Thoro can help you customize your folding cartons by designing the right-size packaging for all your products to maximize performance and shelf presence.

First and foremost, our structural designers will think about protecting your product and will size the box appropriately. While there’s a correct size for the product, there is also a correct size for the retail atmosphere where it will be displayed and sold. A very small product might need a larger box or panel to carry all the information shoppers need to make a purchasing decision, or to meet FDA label requirements.

The majority of consumers assess the value of a product by the packaging and with so many products out there, packaging design is more important than ever.

Kit […]

By | 2017-01-12T20:58:17+00:00 October 22, 2015|Creativity, Design|0 Comments