Creativity

/Creativity

2015 North American Paperboard Packaging Competition

The winners of the 2015 North American Paperboard Packaging Competition were honored in Indianapolis at the annual awards gala. Administered and hosted by the PPC and judged by a jury of packaging professionals, industry experts, and professors, the North American Paperboard Packaging Competition is the premier competition for carton manufacturers involved in the concept, design, print, performance, and shelf appeal of paperboard packaging. Thoro Packaging received four awards this year, three Gold Awards and one Excellence Award.

  • Limited Edition Nail Color Collection● Jessica Cosmetics – Gold Award
  • 2015 WestPack Self-Promotional ● Thoro Packaging – Gold Award
  • 2014 Christmas Self-Promotional ● Thoro Packaging – Gold Award
  • 2015 BioMed/MD & M Self-Promotional ● Thoro Packaging – Excellence Award

Congratulations to the Thoro Packaging team for continuing a tradition of folding carton excellence that remains at the core of our business. We are proud to be among those who have made our industry great.

Call Thoro Packaging to find out more about award winning folding carton packaging for your brand.

 

 

By | 2015-10-12T14:52:20+00:00 October 12, 2015|Contests, Creativity, Design, Events, Uncategorized|0 Comments

Color Psychology Continued

With an unlimited number of colors, we had to split this topic into two parts. Here are the remaining colors that are most commonly used.

GREEN

A color associated with stability and harmony, green is linked to security, wealth and growth. Always a good choice for medical device, pharmaceutical, environmentally-friendly or natural products, green suggests natural, organic and healthy items. Dark green indicates wealth, indulgence and quality, while light or subtle greens suggest environmentally safe and nutritious. Green is often an ideal color to choose, with the addition of decorative finishes or printing in shades of green that will attract your target market.

ORANGE

Orange packaging suggests cost effectiveness, fun and adventure. It suggests something different, an expedition, or an affordable price. Orange means cheerfulness, self-confidence and happiness. It is a passionate and outgoing color. While some variations of orange can give the impression of an inferior product, enhancing the package with another color can change the message and increase the perceived value.

YELLOW

Cheery, positive and uplifting, yellow suggests original ideas and creativity. It’s mentally stimulating, and has also been […]

By | 2017-01-12T20:58:18+00:00 August 28, 2015|Creativity|0 Comments

Color Psychology – Part One

Color is all around us, but what impact does it really have on our moods, emotions, and behaviors? There is psychology attached to the colors we choose, and the topic of color psychology searches for answers to some of the questions we might have. We hope to answer some of your questions with the following.

WHITE

White is considered the blank canvas. It communicates goodness, uniformity and new beginnings. As a packaging color, white is safe, unpretentious, and conservative, but a good choice when you want to create a look that’s clean, pure, efficient or simple.

BLACK

Black is an authoritative color, indicating control and authority. When used as a folding carton color, black tends to stand out and make products appear much more substantial, higher end, with an increased perceived value. It suggests secrecy, refinement and style. As with white or gray, you can add a secondary color to black to change your message. Adding gold or silver foil stamping creates elegance and sophistication to attract an affluent market. Adding red creates an adult or sensual suggestion; (however people of […]

By | 2017-01-12T20:58:18+00:00 August 20, 2015|Creativity|0 Comments

More Packaging Trends

Back in July, I met with our internal packaging experts to find out what was trending in 2016 with regards to the folding carton industry. Our team was happy to share their insight with you in hopes that it would spark your own creative ideas.

The Thoro team believes it is critical for us to monitor the latest packaging design trends, and the Paperboard Packaging Council is a great resource for that. Recently judged by a panel of packaging design and industry experts, the 72nd annual competition revealed some truly inspiring work. While the winners will be announced at the PPC Fall Meeting in Indianapolis, IN on October 8, 2015, below are a few of the key packaging trends that emerged during the judging.

Geometric Structures Today, package designers are turning to bold, unconventional structures that stimulate imaginations and kindle desires. One popular design strategy seen at this year’s competition was the use of geometric structures with unique angles and sculptural effects. Generally reserved for specialty products, these design elements lend themselves well to paperboard and […]

By | 2017-01-12T20:58:19+00:00 August 14, 2015|Creativity|0 Comments

2016 Packaging Trends

With 47 years in the printed folding carton industry, Thoro Packaging has seen many trends come and go. As brands are beginning to plan and design for 2016, now is the time to take a look at what’s coming. I met with our internal packaging experts, who live and breathe folding cartons, and asked them what 2016 looks like for the folding carton packaging industry. Here is some insight they wanted to share with you.

 Special Elements & Textures Draw Attention to Packaging 

The trend for cosmetics is moving away from glossy finishes in favor of satin and matte varnishes. Contrasting sheens are also becoming very popular. Implementing multiple coatings and finishes will engage the senses, and create a unique experience for shoppers, and Soft touch coating will create a velvety smooth feel. A recent study conducted by the California Polytechnic University revealed that cosmetic shoppers were willing to pay 5 percent more for cartons that have a soft touch coating.

With all of the products in the retail market and the battle for shelf presence, Thoro can recommend a […]

By | 2015-07-29T13:37:37+00:00 July 29, 2015|Creativity|0 Comments

Hot Foil Stamping… Making Brands Shine

Nothing says “fancy” like foil stamping, but what exactly is it? Foil stamping, hot stamping, or hot foil stamping is the application of metallic foil to paperboard using a heated die. The die presses the foil onto the surface under pressure, leaving the design of the die on the paperboard. Foil stamping is frequently combined with embossing to produce a three dimensional look.

Like embossing and die cutting, foil stamping falls under specialty techniques. No ink is used in the process. Applying heat and pressure to the foil and board leaves behind a reflective design that stands out from the rest of the carton. Hot foil stamping is very precise and can be used with a wide variety of substrates to make a bold statement.  The brilliance of hot foils is unsurpassed, with a wide range of colors such as gold, silver, blue and red. In addition, hot foil stamping also offers different types of foils such as holographic, colored and, patterned foil options. Single level and multi-level embossing is available as well to add dimension […]

By | 2017-01-12T20:58:19+00:00 June 17, 2015|Creativity, Design|0 Comments

Holiday Packaging Ideas to Consider for 2015

The holiday season is just around the corner and consumers will be ready to buy. This is a great time to think about ways to make your packaging part of the product experience. By using custom options, you can create a long-lasting, memorable encounter for your customer base, encouraging them to cross off an item from their gift list with your product. Whether it’s changing the packaging color or adding an interesting texture, following are some ideas on how to create memorable folding carton packaging.

Create Holiday Branding

The holidays are a perfect time to branch away from your traditional branding. Use elements of tradition mixed with new touches to set your product apart. You can create a special edition carton that serves as a display for your product. Keepsake packaging can house a product for years when not on display or in use. It can also keep a product at the forefront of a customer’s mind and encourage repeat sales. Your packaging can make the holidays memorable with creative branding that is both attractive and functional.

Color, […]

By | 2017-01-12T20:58:20+00:00 May 8, 2015|Creativity, Design|0 Comments

Packaging Satisfaction

According to a recent article in MWV Packaging Matters, data shows 83 percent of global consumers are at least moderately satisfied with packaging, but just over 1 in 10 is completely satisfied, leaving an opportunity for brands. Compared to last year, satisfaction increased 3% in the United States and dipped 2% in China, where safety has been a major concern.  When it comes to their future outlook for packaging, consumers are optimistic. More than 77% believe brands are headed in the right direction when it comes to new trends in packaging.

“Packaging is one of the many tools available to a brand manager. Our data confirms that it is also one of the most effective,” says Pete Durette, senior vice president, MWV. “Consumers who are completely satisfied with packaging are more likely to buy consumer products more often and have a favorable view of the brand. To stay ahead of the curve in this rapidly evolving and competitive global fast moving consumer goods marketplace, brands have a real opportunity to differentiate their products and impact […]

By | 2015-06-12T11:45:26+00:00 April 9, 2015|Creativity|0 Comments

Don’t Miss Out

During the months of December and January, Thoro Packaging distributed our yearly Holiday Promotional. This year we designed a carton with a pullout drawer and a calendar, or what I like to call “Calendar in a Box. This beautifully designed folding carton also came chockfull of gourmet chocolates.

If you would like to claim one of these beauties for your own, just send us an email at apercy@thoropkg.com. Type “Calendar in a Box” in the subject line, include your name address and web1phone number; and we will send one to you. And yes, your’s will have gourmet chocolates too.

By | 2017-01-12T20:58:21+00:00 February 27, 2015|Creativity, Uncategorized|0 Comments

Love Is In the Air…And Chocolates In Beautiful Boxes Abound…

One of the most popular days of all for confections is Valentine’s Day. What better way to express your love then with candy. Perhaps it’s the big chocolate heart or a gourmet boxed assortment of your sweetie’s favorites.

Thoro Packaging loves Valentine’s Day, chocolate and anything creative. Above all we love packaging! What a great combination, yummy confections and beautiful packaging. They go together like milk chocolate and butter cream.

Have you ever wondered how and when the tradition of candy giving began? Candy entered into the long-held Valentine’s traditions by way of print culture: the sweet Valentines that caught on were the candies that incorporated pictures or words. In the mid-1800s, Richard Cadbury, an artist and heir to the Cadbury chocolate empire, began producing keepsake chocolate boxes with designs that echoed the popular sentimental images of Victorian Valentines (namely: kittens, cupids, and flowers). Though chocolate is sometimes said to have properties that entice love, it was the packaging more than the contents that brought them into keeping with the Valentine spirit. Candy was considered just as […]

By | 2017-01-12T20:58:24+00:00 February 13, 2015|Creativity, Design|0 Comments