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Hot Foil Stamping… Making Brands Shine

Nothing says “fancy” like foil stamping, but what exactly is it? Foil stamping, hot stamping, or hot foil stamping is the application of metallic foil to paperboard using a heated die. The die presses the foil onto the surface under pressure, leaving the design of the die on the paperboard. Foil stamping is frequently combined with embossing to produce a three dimensional look.

Like embossing and die cutting, foil stamping falls under specialty techniques. No ink is used in the process. Applying heat and pressure to the foil and board leaves behind a reflective design that stands out from the rest of the carton. Hot foil stamping is very precise and can be used with a wide variety of substrates to make a bold statement.  The brilliance of hot foils is unsurpassed, with a wide range of colors such as gold, silver, blue and red. In addition, hot foil stamping also offers different types of foils such as holographic, colored and, patterned foil options. Single level and multi-level embossing is available as well to add dimension […]

By | 2017-01-12T20:58:19+00:00 June 17, 2015|Creativity, Design|0 Comments

Holiday Packaging Ideas to Consider for 2015

The holiday season is just around the corner and consumers will be ready to buy. This is a great time to think about ways to make your packaging part of the product experience. By using custom options, you can create a long-lasting, memorable encounter for your customer base, encouraging them to cross off an item from their gift list with your product. Whether it’s changing the packaging color or adding an interesting texture, following are some ideas on how to create memorable folding carton packaging.

Create Holiday Branding

The holidays are a perfect time to branch away from your traditional branding. Use elements of tradition mixed with new touches to set your product apart. You can create a special edition carton that serves as a display for your product. Keepsake packaging can house a product for years when not on display or in use. It can also keep a product at the forefront of a customer’s mind and encourage repeat sales. Your packaging can make the holidays memorable with creative branding that is both attractive and functional.

Color, […]

By | 2017-01-12T20:58:20+00:00 May 8, 2015|Creativity, Design|0 Comments

Love Is In the Air…And Chocolates In Beautiful Boxes Abound…

One of the most popular days of all for confections is Valentine’s Day. What better way to express your love then with candy. Perhaps it’s the big chocolate heart or a gourmet boxed assortment of your sweetie’s favorites.

Thoro Packaging loves Valentine’s Day, chocolate and anything creative. Above all we love packaging! What a great combination, yummy confections and beautiful packaging. They go together like milk chocolate and butter cream.

Have you ever wondered how and when the tradition of candy giving began? Candy entered into the long-held Valentine’s traditions by way of print culture: the sweet Valentines that caught on were the candies that incorporated pictures or words. In the mid-1800s, Richard Cadbury, an artist and heir to the Cadbury chocolate empire, began producing keepsake chocolate boxes with designs that echoed the popular sentimental images of Victorian Valentines (namely: kittens, cupids, and flowers). Though chocolate is sometimes said to have properties that entice love, it was the packaging more than the contents that brought them into keeping with the Valentine spirit. Candy was considered just as […]

By | 2017-01-12T20:58:24+00:00 February 13, 2015|Creativity, Design|0 Comments

Folding Cartons 101, Part 4 – Prepress

Definition – The process of preparing artwork for the printing press — making it ready for printing (pre > before and press > printing on a printing press).

The Art Work The usual path that art work takes, from creation to prepress to printing, generally follows three steps. First, the art work is created by a graphic designer, or other creative professional, then sent to prepress. While being reviewed by a prepress professional, the art work goes through many stages.

File Conversion It’s necessary to translate your CTP (computer to plate) files into a format for plating, including the conversion of all art and fonts in the file to a high-resolution bitmap—or rasterization. This task is also known as taking an image described in a vector graphics format (shapes) and converting it into a raster image (pixels or dots). To do that, your document files must be raster image processed. The files are locked down digitally, maintaining integrity between proofing and plating.

In CTP workflow, the proofs never physically see the plating medium and are derived directly from […]

By | 2017-01-12T20:58:27+00:00 August 8, 2014|Design|0 Comments

Folding Cartons 101 – Basic Graphic Design Tips for the Retail Market

 Definition: Graphic design is the art of communication, stylizing, and problem-solving through the use of type, space and image.

Stick to the die line. A folding carton must start with a die-line. A die-line is used in graphic design as a placeholder for assisting in the proper layout of a document that will be die cut as part of the finishing process. The die-line is usually placed into the graphic’s computer file as a separate layer for sizing and direction purposes. A die-line is not printed on the final piece. It’s used as a guide to ensure that none of the graphics will be cut off and have correct orientation.

Always create a mockup…or two, or ten. You can and should create mock-ups. Graphic designs always appear different when they’re transformed from 2D to 3D. Test your design by creating your own 3D mock-ups, or have your printer make them for you. (We can create ThoroPrototype™, a close-to-production prototyping technology).  Produce several mock-ups and group them so you have an idea of what the shelf presence will […]

By | 2017-01-12T20:58:28+00:00 June 16, 2014|Design|0 Comments

Folding Cartons 101, Part Two – Structural Design

Folding Carton Structural Design Structural Package Design can be defined as the ‘the engineering of a carton or a box out of paperboard to create a package to hold a specific product.’ Structural design is very complicated and involved on many levels. Structural Package Designers not only need to create unique cartons, but also have to keep in mind many other features. In most cases, FC101_2_body--imagethey are provided with samples of the customer’s product to be packaged so that they can design a multi-dimensional CAD drawing of the carton. It doesn’t stop there. There are a lot of questions that need to be answered before beginning.

  •  Does the customer want the carton to be easy or difficult to open and close?
  • Does it need to be tamper evident?
  • Will the cartons be machine filled?
  • Can it be used on the product production line without any filling issues?
  • Can it be used with carton erectors on the production line?
  • Based on the dimensions, will it fit on a store shelf?
  • Will it be appealing […]
By | 2017-01-12T20:58:29+00:00 May 15, 2014|Design|0 Comments

Folding Cartons 101: What is a folding carton?

Folding Cartons 101 is the first in a series of packaging basics. Over the next few weeks, we will explain the folding carton and its processes in basic terms. The printed paperboard folding carton is the most common form of secondary packaging (secondary packaging is usually in the form of a box, that holds a packaged product whose primary purposes is to promote, protect and display the merchandise.)

The versatility and cost savings found in folding cartons are unsurpassed. Different paperboard calipers, inks, coatings, embossing/debossing, hot stamping, die cuts and windowing provide a variety of options. Paperboard structures can be designed as or with inserts to replace plastic packaging such as vacuum formed trays to create a fresh and upscale look.

A folding carton is a product container of varying sizes and shapes, typically made from paperboard. The paperboard can be printed with artwork and graphics, then die cut, creased, folded and glued. The finished product usually ships to the customer flat, where they fill it with product for distribution. Folding Cartons can range from the simplest […]

By | 2014-04-28T11:05:37+00:00 April 17, 2014|Design|0 Comments

Packaging for the Senses, Influencing Buyer Decisions

Packaging that appeals to the sense of touch with decorative coatings, and the sense of sight with dazzling embellishments can make the difference between products that sell well and those that are tossed into a sea of discounted merchandise.

These days, striking packaging design and the skilled use of finishing techniques are definitely the order of the day. Folding carton packaging finished to a high standard adds to the perception of the value of the product. This is especially important in today’s highly competitive cosmetic and personal care markets.

If you want a product to sell well, the packaging needs to appeal to all the senses. Only then can the product breakthrough in an over-saturated market be differentiated from comparable products. Packaging that seduces customers emotionally, making skilled use of a variety of print finishing techniques, brings forth the famous “wow” factor and achieves success.

This is a trend that all parties in the packaging supply chain are increasingly focused on, particularly in today’s fast-paced and highly competitive market. There is no doubt that the buying decision is […]

By | 2017-01-12T20:58:31+00:00 March 27, 2014|Creativity, Design|0 Comments

What Makes a Great Carton?

Thoro Packaging won the prestigious Judge’s Award for our 2012 Christmas Promotional at this year’s North American Paperboard Packaging Competition.

Watch Carton Competition judge Bill Wynkoop explain what impressed him about Thoro Packaging’s Christmas Promotional and the features that made this carton a winner.

For more information about the Paperboard Packaging Council, go to www.paperbox.org.

By | 2014-03-03T10:58:50+00:00 January 8, 2014|Design|0 Comments

Thoro is #1 For Medical Devices

medical_deviceMedical device manufacturing is a high-growth industry in California. As a state, we rank as the largest medical product manufacturer in the US. California made 18% of all 510(k) products approved for marketing by the FDA since January 1, 2012.

Medical devices cover a wide range of medical instruments used in the treatment, diagnosis or prevention of diseases or abnormal conditions. Product examples include:

  • Stents, pacemakers and other implantable devices
  • Orthopedic and prosthetic implants and devices
  • Dental instruments and orthodontics
  • Laser eye surgery equipment and ophthalmic goods

California is home to over 24% of the nation’s medical device manufacturers with large business concentrations in the Bay Area, Los Angeles, Orange and San Diego Counties. Therefore, the medical device industry is a major contributor to the California economy.

Thoro Packaging is very happy to declare a large percent of these medical device manufacturers as customers and we are proud to be a contributor to the California economy.

If you are seeking a new supplier, or looking for a strong secondary supplier to help minimize risk, Thoro Packaging […]

By | 2017-01-12T20:58:34+00:00 December 20, 2013|Design|0 Comments