Marketing

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Thoro Wins Bronze in Gold Leaf Awards

FSEA Gold Leaf Awards

The 24th annual FSEA Gold Leaf Awards have come and gone. Since its inception in 1992, the Foil & Specialty Effects Association has worked towards industry growth and awareness. Its ultimate goal is to inform about processes such as foil stamping, embossing, specialty coatings and the like.

Every year, the FSEA holds the annual Gold Leaf Awards whose main goal is to showcase the best uses of foil stamping, embossing, foil technologies, and specialty coatings. The best printers from around the nation submit their best projects in the hopes of winning gold awards for their skill and devotion to their craft.

This year, Thoro Packaging was the recipient of two Bronze awards for our carton submissions. The first was for the Naked Princess carton which showcased the difficult application on a folding carton with impeccable registration. The second bronze award was for the Thoro Capacity Folder, a self promotional piece that demonstrated many of our capabilities including embossing, and foil stamping. We are extremely proud of our staff for being masters of their […]

How to Craft Your Sustainability Story

There are hundreds of companies out there with incredible stories relating to sustainability. Manufacturers are creating products that are inherently renewable and recyclable, which means they provide value today while securing the future for generations to come.

Is your organization sharing this trend of positive stories to help achieve its objectives? If not, think of all the opportunities to do so: on sales calls, social media, your website, through press releases sent to the media—just to name a few. Sustainability can be a good tool to help you obtain and keep new business, as well as boost your reputation among key stakeholders.

To help you craft your messaging, here are three key ingredients for a compelling and persuasive sustainability story. And believe it or not, they’ve been around for more than 2000 years, found first in the writings of ancient Greek philosopher Aristotle.

Facts First

The first element of a compelling sustainability story is an appeal to logic, what Aristotle called logos. By crafting your argument on a solid base of facts, statistics, and data, you build a […]

Extended Color Gamut

Brand Awareness

Brand awareness is a key component to having a successful product and packaging is often the first impression consumers have of the product, so why not make it stand out? The standard 4-color print process is the norm within the print industry; however there are limitations when it comes to the range of color one can achieve with this. Why not have a broader range of colors to make your products pop? Extended Color Gamut is the answer to the age old question “How do I make my product standout?”

Grabbing consumer’s attention

First of all, before diving into the details of what Extended Color Gamut is, it’s important to know how consumer behaviors are changing. In an ever evolving world where consumers are constantly distracted and in a hurry, companies have less time to attract a consumer in-store. A 2014 shopper engagement study conducted by POPAI showed that a whopping 82% of shopper decisions are made in-store. Additionally Pantone® conducted a study showing over 65% of purchasing decisions involve color. Packaging is becoming increasingly more […]