Printing

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Thoro wins Folding Carton of the Year at PPC Carton Competition

Every fall, the North American Paperboard Packaging Competition showcases the most unique and beautiful packaging designs, and this year’s entries were more exceptional than ever. The competition was great, but Thoro Packaging was awarded the Folding Carton of the Year for the Lancer Skincare – Legacy Youth Treatment carton.  At the awards dinner and ceremony hosted by the Paperboard Packaging Council on Thursday, October 5 in Scottsdale, Arizona, Thoro walked away with 4 awards including the coveted Folding Carton of the year.

Inside the Design of the Folding Carton of the Year

This glamorous folding carton was designed in the spirit of a beautiful shell.  Inside is a rare and precious pearl: an ultra high-end skincare treatment. To underscore the value and exclusivity of its “pearl”, the design spared no expense when it came to embellishment. Perhaps most striking is the choice to forgo printed graphics and text for foil stamping and spot UV throughout. This adds a feeling of glam that truly elevates the design and gives the package a radiant glow. The outer sleeve features […]

What You Need to Know About Specialty Inks

There are many pieces to consider when it comes to designing packaging. From start to finish, each step is an integral part of the packaging process. That is why we wanted to focus one aspect in particular; specialty inks. With all the color options out there it may be difficult to know what inks will work best for what you want to achieve. Do you want to do something subtle or bold? There may be a lot of questions floating around as to what the difference’s between them all may be. Hopefully by the end of this, we can give you a better understanding of what inks will serve you best for what you are looking for.

Extended Color Gamut

You’ve probably heard of the standard 4-color CMYK (Cyan, Magenta, Yellow, and Black) print process. Well Extended Color Gamut (also known as ECG) is a print process that uses 7 colors as opposed to 4. It expands on the CMYK model by including violet, green, and orange, allowing for a greater color range when printing. Because […]

By | 2017-08-10T15:51:09+00:00 August 10, 2017|Creativity, Design, Folding Cartons, Printing|0 Comments

Helpful Tips for Your Next Press Check

It’s finally here. You’ve spent countless hours developing your product and it’s finally ready to go to market. You’ve done your research and know what to expect. There’s just one final step… your packaging. Packaging is a direct reflection of your company and its vision. You’ve gone through the approval process and now it’s time for the press check.

We understand the entire process can be stressful and that’s why we want to give you some pointers on what to look for and what to expect during your next press check.

What to know – Offset Printing                                                    

As with anything you get involved in, it always helps to know the process. The truth of the matter is printing can be quite complicated. The most important thing to understand is that offset printing is the art of balancing ink and water. During the print process, the two go hand in hand to create the beautiful cartons you order. Our press staff is constantly faced with the challenge of finding that perfect balance that will yield the best […]

By | 2017-06-22T10:53:00+00:00 April 13, 2017|Folding Cartons, Helpful Hints, Printing|0 Comments

Extended Color Gamut

Brand Awareness

Brand awareness is a key component to having a successful product and packaging is often the first impression consumers have of the product, so why not make it stand out? The standard 4-color print process is the norm within the print industry; however there are limitations when it comes to the range of color one can achieve with this. Why not have a broader range of colors to make your products pop? Extended Color Gamut is the answer to the age old question “How do I make my product standout?”

Grabbing consumer’s attention

First of all, before diving into the details of what Extended Color Gamut is, it’s important to know how consumer behaviors are changing. In an ever evolving world where consumers are constantly distracted and in a hurry, companies have less time to attract a consumer in-store. A 2014 shopper engagement study conducted by POPAI showed that a whopping 82% of shopper decisions are made in-store. Additionally Pantone® conducted a study showing over 65% of purchasing decisions involve color. Packaging is becoming increasingly more […]