Sustainability

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Logos and Their Impact on Your Brand

We live in a world of infinite choices. Today, consumers have an endless number of choices when it comes to companies and products to choose from. Yes, consumer behavior has changed over the years, but what’s one thing that remains the same? Consumers want to know that the company they are buying from is doing everything possible to be sustainable. Adding logos to your packaging can help sway a consumer when they are undecided between products.

Below are a few logos that can help you communicate your brand’s sustainability story.

Wind Power

Alternative energy, it’s a term that is becoming increasingly more popular today. That’s a term that here at Thoro, we are very familiar with. That is why we choose to run our facility on 100% wind power. Our customers in turn have the ability to say their cartons were produced with 100% wind power.

 

FSC

Thoro Packaging is Forest Stewardship Council Certified (FSC). This certification is referred to as “chain […]

How to Craft Your Sustainability Story

There are hundreds of companies out there with incredible stories relating to sustainability. Manufacturers are creating products that are inherently renewable and recyclable, which means they provide value today while securing the future for generations to come.

Is your organization sharing this trend of positive stories to help achieve its objectives? If not, think of all the opportunities to do so: on sales calls, social media, your website, through press releases sent to the media—just to name a few. Sustainability can be a good tool to help you obtain and keep new business, as well as boost your reputation among key stakeholders.

To help you craft your messaging, here are three key ingredients for a compelling and persuasive sustainability story. And believe it or not, they’ve been around for more than 2000 years, found first in the writings of ancient Greek philosopher Aristotle.

Facts First

The first element of a compelling sustainability story is an appeal to logic, what Aristotle called logos. By crafting your argument on a solid base of facts, statistics, and data, you build a […]

Making a Difference One Tree at a Time

The future, it’s often something that gets over looked. It’s not that we choose to overlook it; we are just so involved in the present that it is often forgotten by our daily routine. It’s only natural for the world to focus on the present rather than focus on what is to come. The sad truth is we have adopted this same ideology and belief to the current status of our planet. The earth has been experiencing extreme levels of climate change, and educating ourselves on this matter is the first step to progress.

The Cold Hard Facts

Let’s face it no one likes to hear bad news, but the reality is the world is changing. According to NASA’s website, since 2001 the Earth has experienced the warmest years on record. The changes in the atmosphere are a direct correlation to the increased amount of carbon emissions being released into the atmosphere. Another notable change is the increased rise in the sea levels. NASA notes that sea levels have risen about 8 inches in the last […]

By | 2017-04-25T14:01:03+00:00 April 25, 2017|Sustainability, Sustainable Packaging|0 Comments

Carbon Neutral Printing for Packaging

Is your packaging sustainable?

Sustainability and Corporate Social Responsibility have changed the manner in which businesses operate; what was once an optional strategy is now becoming more of an expected way of doing business. At Thoro Packaging we take great pride in the numerous sustainable packaging options available to our customers. Carbon neutral-printing is one method used to help brands reach their sustainability goals.

Did you know that carbon-neutral printing could help reduce your carbon footprint? Reducing your carbon footprint is more important than ever, and consumers are now expecting companies to take the initiative and be more sustainable.

What causes carbon emissions?

According to the EPA, the United States is currently the second largest producer of Carbon Dioxide (CO₂) in the world. Carbon Dioxide is produced from the burning of fossil fuels such as coal, natural gas, and oil. It is then removed from the atmosphere when plants absorb it as part of the natural carbon cycle.

Due to the increased knowledge of greenhouse gases and their effects around the world, companies are now looking for more ways […]

By | 2017-03-07T16:39:44+00:00 January 31, 2017|Sustainability, Sustainable Packaging|0 Comments

NEW Two Sides Video on Paper and Sustainable Forestry

There is a lot of misinformation about paper use and sustainable forestry. Contrary to what some people believe, paper has an excellent environmental-friendly story to tell.

Thoro Packaging only purchases paperboard from vendors that can assure us that their products are sourced from well-managed, sustainable forests.As part of our support of sustainable forestry practices, we use chain-of-custody-certified and controlled wood fiber—meaning we always know where our paperboard comes from and how it was produced.

We hope to get the facts out by sharing this recent animated video created by our friends at Two Sides.

By | 2017-01-12T20:58:16+00:00 March 8, 2016|Sustainability|0 Comments

Communicating Sustainability to Consumers

Sustainability is no longer an optional focus for brands, it is now a necessity to stay competitive. Consumers expect brands to place the environment and being “green” as a top priority, just as consumers do in their daily lives. There are recycling cans everywhere, more people choosing hybrid and electric vehicles, solar power has become more accessible and plastic bag bans are in effect in major cities. Green is no longer a trendy thing, it is a way of life.

Many brands have had sustainability programs for years, but communicating these initiatives to consumers has been a challenge. Consumers are skeptical. Corporate sustainability programs can sometimes come across as lacking authenticity, messages are not always clear or lack validation, and often these messages never reach the consumer at all. What better place to communicate sustainability than right on the package that the sits on the store shelf and goes home with the consumer. Put the information in their hands, and make it about what impacts the consumer and the environment.

With so many sustainable packaging options, messages […]

By | 2016-01-08T17:21:49+00:00 January 8, 2016|Design, Sustainability, Uncategorized|0 Comments

What Does Carbon Neutral Mean?

Americans have been shutting off lights, stuffing insulation into attics, and carpooling … People are eager to help the environment, and going “carbon neutral” has become a popular answer. …The term “carbon neutral,” has become mainstream. Really? Well, carbon neutral may be mainstream, but how many of us really know what it means? Do you? Some might say carbon neutral is a self-defining word—neutral of carbon. Okay…so what does THAT mean?

Thanks to the American Forest and Paper Association and the American Wood Council, this 90 second video does a great job of explaining the issue of biomass carbon neutrality.

Thoro’s Carbon Neutral printing and environmental paperboard options would make your packaging completely carbon neutral from paper to the shelf! Our two new printing presses were designed and manufactured to be carbon neutral.

Please feel free to contact us with any questions you may have about making your folding cartons carbon neutral.

By | 2017-01-12T20:58:25+00:00 January 16, 2015|Sustainability|0 Comments

Print and Paper, Myths and Facts

There are two sides to every story and our friends at TwoSidesna.org have done an amazing job of shelving common print and paper misconceptions. Two Sides presents the facts about paper production, use and recycling to dispel the myths, promote well-informed, confident media buying decisions and encourage greater responsibility throughout the life of paper products.

Myth – Making paper consumes a lot of energy

Fact – Yes, but most of it is renewable energy

Myth – Harvesting trees to make paper is bad

Fact – Sustainable forest management benefits people and the planet

To get more facts about the sustainability of Print and Paper click here.

Two Sides is a global independent non-profit organization now present in North and South America, Europe, Australia and South Africa. Two Sides North America, Inc. is a 501C6 non-profit launched in the United States in 2012. Their mission is to promote the sustainability of the Graphic Communication Industry and dispel common environmental misconceptions by providing users with verifiable information on why Print and Paper is an attractive, practical and sustainable communication medium.

A BIG […]

By | 2015-11-05T20:21:12+00:00 January 7, 2015|Sustainability|0 Comments

Planting a Tree…Hawaiian Legacy Reforestation Initiative

Thoro Packaging President, Jan Steiner recently took a trip to Hawaii. During her stay, she paid a visit to the Hawaiian Legacy Reforestation Initiative. In keeping with the legacy that was started by Jan’s father and Thoro founder, Macy Dabek, Jan planted a koa tree in his memory.

The Hawaiian Legacy Reforestation Initiativeis planting a native forest on Hawaii Island. Located on the slopes of Mauna Kea, this historic site was once a majestic koa forest and the personal property of King Kamehameha. Koa Tree Jan and Jackie

Hawaii’s Koa tree is a much beloved and respected native tree which grows only in Hawaii.  For centuries Hawaiians have traditionally used the koa tree and its wood extensively to make objects ranging from canoes to personal ornaments.  Its exquisite grain and endlessly varying colors make it one of the world’s most prized and expensive woods.  Unfortunately, much of its native range has been converted to other uses, primarily grazing.

Thoro Packaging’s partnership with natureOffice provides all of our customers with the […]

By | 2017-01-12T20:58:26+00:00 September 4, 2014|Sustainability|1 Comment

Thoro Celebrates National Paperboard Packaging Week

A BIG THANK YOU to all of the schools and the YMCA for participating in the TICCIT program this year.

Thoro Packaging presented the TICCIT program (Trees Into Cartons, Cartons Into Trees) to approximately 300 school age children and donated 100 tree saplings. Students from kindergarten to eighth grade were presented with a curriculum about the natural renewability of paperboard packaging and its recyclability.

Thoro was thrilled to once again have the opportunity to teach school kids about paperboard, trees, and recycling. The TICCIT program is a great way to demonstrate how fun and easy it is to take care of the Earth. It’s also a great opportunity to engage the future leaders of America in a fun and earth-friendly activity.

This year’s donated saplings are a Ponderosa Pine, which is native to the Western United States and provides lots of shade.

TICCIT is held during National Paperboard Packaging Week. This year it took place from April 21– 25. For more information about TICCIT, visit www.ppcnet.org/ticcit.

By | 2014-04-28T16:52:32+00:00 April 28, 2014|Sustainability, Volunteering|0 Comments