Sustainable Packaging

/Sustainable Packaging

Logos and Their Impact on Your Brand

We live in a world of infinite choices. Today, consumers have an endless number of choices when it comes to companies and products to choose from. Yes, consumer behavior has changed over the years, but what’s one thing that remains the same? Consumers want to know that the company they are buying from is doing everything possible to be sustainable. Adding logos to your packaging can help sway a consumer when they are undecided between products.

Below are a few logos that can help you communicate your brand’s sustainability story.

Wind Power

Alternative energy, it’s a term that is becoming increasingly more popular today. That’s a term that here at Thoro, we are very familiar with. That is why we choose to run our facility on 100% wind power. Our customers in turn have the ability to say their cartons were produced with 100% wind power.

 

FSC

Thoro Packaging is Forest Stewardship Council Certified (FSC). This certification is referred to as “chain […]

How to Craft Your Sustainability Story

There are hundreds of companies out there with incredible stories relating to sustainability. Manufacturers are creating products that are inherently renewable and recyclable, which means they provide value today while securing the future for generations to come.

Is your organization sharing this trend of positive stories to help achieve its objectives? If not, think of all the opportunities to do so: on sales calls, social media, your website, through press releases sent to the media—just to name a few. Sustainability can be a good tool to help you obtain and keep new business, as well as boost your reputation among key stakeholders.

To help you craft your messaging, here are three key ingredients for a compelling and persuasive sustainability story. And believe it or not, they’ve been around for more than 2000 years, found first in the writings of ancient Greek philosopher Aristotle.

Facts First

The first element of a compelling sustainability story is an appeal to logic, what Aristotle called logos. By crafting your argument on a solid base of facts, statistics, and data, you build a […]

Making a Difference One Tree at a Time

The future, it’s often something that gets over looked. It’s not that we choose to overlook it; we are just so involved in the present that it is often forgotten by our daily routine. It’s only natural for the world to focus on the present rather than focus on what is to come. The sad truth is we have adopted this same ideology and belief to the current status of our planet. The earth has been experiencing extreme levels of climate change, and educating ourselves on this matter is the first step to progress.

The Cold Hard Facts

Let’s face it no one likes to hear bad news, but the reality is the world is changing. According to NASA’s website, since 2001 the Earth has experienced the warmest years on record. The changes in the atmosphere are a direct correlation to the increased amount of carbon emissions being released into the atmosphere. Another notable change is the increased rise in the sea levels. NASA notes that sea levels have risen about 8 inches in the last […]

By | 2017-04-25T14:01:03+00:00 April 25, 2017|Sustainability, Sustainable Packaging|0 Comments

Carbon Neutral Printing for Packaging

Is your packaging sustainable?

Sustainability and Corporate Social Responsibility have changed the manner in which businesses operate; what was once an optional strategy is now becoming more of an expected way of doing business. At Thoro Packaging we take great pride in the numerous sustainable packaging options available to our customers. Carbon neutral-printing is one method used to help brands reach their sustainability goals.

Did you know that carbon-neutral printing could help reduce your carbon footprint? Reducing your carbon footprint is more important than ever, and consumers are now expecting companies to take the initiative and be more sustainable.

What causes carbon emissions?

According to the EPA, the United States is currently the second largest producer of Carbon Dioxide (CO₂) in the world. Carbon Dioxide is produced from the burning of fossil fuels such as coal, natural gas, and oil. It is then removed from the atmosphere when plants absorb it as part of the natural carbon cycle.

Due to the increased knowledge of greenhouse gases and their effects around the world, companies are now looking for more ways […]

By | 2017-03-07T16:39:44+00:00 January 31, 2017|Sustainability, Sustainable Packaging|0 Comments