It’s Saturday night and you don’t feel like going out, but you must have that new face wash your favorite brand just released. So what do you do? Well most of you will go online and purchase it, and have it shipped right to your door. We’ve all been there; it’s convenient and requires little effort on our part. If only everything was as easy as shopping online. It’s a trend known as e-commerce that is changing the way you and I shop, and it’s wonderful. Traditional brick and mortar stores just don’t cut it anymore, and things are changing faster than you can say “Amazon.” We want things faster and faster each with less and less effort. That’s consumer behavior for you.
According to a report by the U.S. Commerce Department, e-commerce represented nearly 11.7% of total retail sales in the 2016. That means that web based sales reached $394.86 billion last year which was a 15% increase from 2015. The e-commerce sector is continuously growing and it appears it will continue to do so in the coming years.
What does this mean for brands?
As a brand this means you are now posed with an even greater challenge of attracting consumer attention with less in-store contact. The key in today’s market is not only attracting new customers but maintaining them as a customer for the long run. As a brand the responsibility falls on you to differentiate your product from the rest of the pack, and we know that’s no small feat. With that being said we would like to shed some light on what may sound like a rather dim realization.
The importance of packaging
Listen up brands; with the emergence of e-commerce sites such as Amazon and Overstock, packaging is more important than ever before. Consumers are spending less time going to the stores and more time shopping from the comfort of their home. This means that the first direct interaction a consumer has with your brand is the packaging that gets delivered right to their door. Packaging that stands out makes the product memorable. Think of it as making a first impression, no one has ever said “I don’t want to make a good first impression.” Well that’s exactly what your packaging is in the world of e-commerce, it’s a consumer’s first impression of who your brand is.
Above all, it comes down to providing an experience for the consumer. When we shop at stores, the sights and smells are all part of the shopping experience. The key is to replicate that with your packaging. If consumers are going to shop online and have packages delivered to them, it’s crucial to provide them with an unboxing experience that will resonate with them and make your brand standout above the competition.
How to standout with your packaging
There are many ways that you can differentiate yourself when it comes to your packaging. We specialize in high end cartons that are designed to make your product standout. Our expert staff is here to assist and guide you through the process of packaging from start to finish. From structural design to the finished look, rest assured our staff will be there every step of the way to help you get the look you want for your brand.
To learn more about the options we can provide to create that packaging that will leave a lasting impression. Contact us at firstname.lastname@example.org or call us at 951-278-2100