Fabulous Cartons Blog

/Fabulous Cartons Blog/

Technology is Revolutionizing Packaging

The world today revolves around technology. If you don’t own a smart phone or laptop, you are considered to be out of touch. The technological advances over the past few years have been nothing short of extraordinary. Things that would have once been thought of as unimaginable are now everyday features on our smart phones and computers. Technology is changing the way people live and work each and every day. Now technology is changing the packaging industry.

Packaging and Augmented Reality

Many of you may have heard of something called augmented reality (AR for short).  For those of you that have not heard of this, AR is a technology that superimposes a computer-generated image on a user’s view of the real world, providing a composite view. A simple example of this would be rearranging the furniture in your home through you mobile device to see how everything would look, before actually having to manually move everything.

How can augmented reality be used to impact your brand? AR is a versatile tool that can be used as you […]

Logos and Their Impact on Your Brand

We live in a world of infinite choices. Today, consumers have an endless number of choices when it comes to companies and products to choose from. Yes, consumer behavior has changed over the years, but what’s one thing that remains the same? Consumers want to know that the company they are buying from is doing everything possible to be sustainable. Adding logos to your packaging can help sway a consumer when they are undecided between products.

Below are a few logos that can help you communicate your brand’s sustainability story.

Wind Power

Alternative energy, it’s a term that is becoming increasingly more popular today. That’s a term that here at Thoro, we are very familiar with. That is why we choose to run our facility on 100% wind power. Our customers in turn have the ability to say their cartons were produced with 100% wind power.

 

FSC

Thoro Packaging is Forest Stewardship Council Certified (FSC). This certification is referred to as “chain […]

How to Craft Your Sustainability Story

There are hundreds of companies out there with incredible stories relating to sustainability. Manufacturers are creating products that are inherently renewable and recyclable, which means they provide value today while securing the future for generations to come.

Is your organization sharing this trend of positive stories to help achieve its objectives? If not, think of all the opportunities to do so: on sales calls, social media, your website, through press releases sent to the media—just to name a few. Sustainability can be a good tool to help you obtain and keep new business, as well as boost your reputation among key stakeholders.

To help you craft your messaging, here are three key ingredients for a compelling and persuasive sustainability story. And believe it or not, they’ve been around for more than 2000 years, found first in the writings of ancient Greek philosopher Aristotle.

Facts First

The first element of a compelling sustainability story is an appeal to logic, what Aristotle called logos. By crafting your argument on a solid base of facts, statistics, and data, you build a […]

Making a Difference One Tree at a Time

The future, it’s often something that gets over looked. It’s not that we choose to overlook it; we are just so involved in the present that it is often forgotten by our daily routine. It’s only natural for the world to focus on the present rather than focus on what is to come. The sad truth is we have adopted this same ideology and belief to the current status of our planet. The earth has been experiencing extreme levels of climate change, and educating ourselves on this matter is the first step to progress.

The Cold Hard Facts

Let’s face it no one likes to hear bad news, but the reality is the world is changing. According to NASA’s website, since 2001 the Earth has experienced the warmest years on record. The changes in the atmosphere are a direct correlation to the increased amount of carbon emissions being released into the atmosphere. Another notable change is the increased rise in the sea levels. NASA notes that sea levels have risen about 8 inches in the last […]

By | 2017-04-25T14:01:03+00:00 April 25, 2017|Sustainability, Sustainable Packaging|0 Comments

Thoro Packaging Shines at the Print Excellence Awards

PIASC Print Excellence Awards

Every year the best printers in Southern California gather to celebrate the Print Excellence Awards. The top printers chose their best, top-quality printed pieces to compete in the hopes of receiving recognition for their work.

This year, Thoro was among the honorees receiving a Best in Category Award for Promotional Campaigns – Business to Business, as well as three additional awards.

Through clever ideas, quality technical production and team involvement, Thoro Packaging created the following winning cartons:

  • Best of Category – Promotional Campaigns Business to Business – Thoro 2017 Capacity Folder
  • Award of Excellence – Cartons & Containers – 2016 Thoro Holiday Promo
  • Award of Excellence – Hi-Fidelity Printing – Moku Pua
  • Certificate of Merit – Cartons & Containers – Thoro Packaging / Sun Chemical Augmented Reality Purse

The Print Excellence Awards demonstrate that excellence remains at the core of the Southern California printing industry. Thoro is proud to be among these dedicated print professionals.

Printing Industries Association of Southern California

Printing Industries Association […]

Helpful Tips for Your Next Press Check

It’s finally here. You’ve spent countless hours developing your product and it’s finally ready to go to market. You’ve done your research and know what to expect. There’s just one final step… your packaging. Packaging is a direct reflection of your company and its vision. You’ve gone through the approval process and now it’s time for the press check.

We understand the entire process can be stressful and that’s why we want to give you some pointers on what to look for and what to expect during your next press check.

What to know – Offset Printing                                                    

As with anything you get involved in, it always helps to know the process. The truth of the matter is printing can be quite complicated. The most important thing to understand is that offset printing is the art of balancing ink and water. During the print process, the two go hand in hand to create the beautiful cartons you order. Our press staff is constantly faced with the challenge of finding that perfect balance that will yield the best […]

By | 2017-06-22T10:53:00+00:00 April 13, 2017|Folding Cartons, Helpful Hints, Printing|0 Comments

Two Keys to Healthcare Packaging: Quality and Innovation

Quality and innovation are key factors to successful packaging. The healthcare industry’s rigid standards can make it difficult to find the ideal supplier for any packaging component. Folding cartons must meet the strict regulatory standards of the FDA as well as internal specifications and standards. It is important to choose a packaging manufacturer who not only has experience working with the medical device, pharmaceutical, and bio-tech brands, but who also understands the intricacies of the healthcare packaging industry.

Quality

First and foremost, quality is everything. Whether it is for the medical, pharmaceutical, or the bio-tech industry; one thing is certain, quality is essential. If you have short runs for clinical trials, or a product launching, you expect your packaging to be of the highest quality. Quality is not only represented in your finished product. Quality is actually reflected in every stage of the packaging design and manufacturing process from customer service, samples, prepress, ensuring all components fit your vision, to the final end product you ship to your customer.

There are many factors that result in great […]

By | 2017-03-16T11:57:55+00:00 March 16, 2017|Healthcare Packaging|0 Comments

Extended Color Gamut

Brand Awareness

Brand awareness is a key component to having a successful product and packaging is often the first impression consumers have of the product, so why not make it stand out? The standard 4-color print process is the norm within the print industry; however there are limitations when it comes to the range of color one can achieve with this. Why not have a broader range of colors to make your products pop? Extended Color Gamut is the answer to the age old question “How do I make my product standout?”

Grabbing consumer’s attention

First of all, before diving into the details of what Extended Color Gamut is, it’s important to know how consumer behaviors are changing. In an ever evolving world where consumers are constantly distracted and in a hurry, companies have less time to attract a consumer in-store. A 2014 shopper engagement study conducted by POPAI showed that a whopping 82% of shopper decisions are made in-store. Additionally Pantone® conducted a study showing over 65% of purchasing decisions involve color. Packaging is becoming increasingly more […]

Carbon Neutral Printing for Packaging

Is your packaging sustainable?

Sustainability and Corporate Social Responsibility have changed the manner in which businesses operate; what was once an optional strategy is now becoming more of an expected way of doing business. At Thoro Packaging we take great pride in the numerous sustainable packaging options available to our customers. Carbon neutral-printing is one method used to help brands reach their sustainability goals.

Did you know that carbon-neutral printing could help reduce your carbon footprint? Reducing your carbon footprint is more important than ever, and consumers are now expecting companies to take the initiative and be more sustainable.

What causes carbon emissions?

According to the EPA, the United States is currently the second largest producer of Carbon Dioxide (CO₂) in the world. Carbon Dioxide is produced from the burning of fossil fuels such as coal, natural gas, and oil. It is then removed from the atmosphere when plants absorb it as part of the natural carbon cycle.

Due to the increased knowledge of greenhouse gases and their effects around the world, companies are now looking for more ways […]

By | 2017-03-07T16:39:44+00:00 January 31, 2017|Sustainability, Sustainable Packaging|0 Comments

Paperboard Folding Carton Designs

Paperboard Folding Carton Designs that Leap off the Shelf

Paperboard folding cartons are one of the most familiar types of packaging. But they don’t need to be ordinary or predictable. Printed folding cartons can be as creative as your imagination. Following are some of the most requested carton styles that can be dressed up to elevate your packaging design.

The Reverse Tuck

This is a great carton style for cosmetic, personal care and pharmaceutical products. It’s mostly recognized for its easy open/close capability. The top closure hinges from the back panel to the front and the bottom tucks into the back. Reverse tuck cartons store flat to save space and also snap instantly into place for easy assembly. An internal structure or partition can be designed and inserted to add extra strength or hold a product in place.

The Straight Tuck

The Straight Tuck by comparison has both the bottom and top panels tuck in the same the direction. This is one of the most versatile cartons and works well for software, pharmaceuticals, cosmetics and health and beauty.

The […]

By | 2017-01-24T16:46:08+00:00 August 19, 2016|Creativity, Design|0 Comments