Fabulous Cartons Blog

/Fabulous Cartons Blog/

Thoro Packaging Supplier of the Year

September 17, 2015 – Thoro Packaging received the prestigious Supplier of the Year Award from the Women’s Business Enterprise Council – West. Jan Steiner, President and CEO, accepted this esteemed award on behalf of the Thoro Packaging team at the WBEC Gala during their annual Black Tie Awards Dinner in Santa Barbara, California. 

Jan said “My entire team at Thoro are winners. They are truly outstanding; they represent excellence in the folding carton packaging industry by displaying dedication, quality and enthusiasm for their work.”

WBEC-West is a fully accredited affiliate of the Women’s Business Enterprise National Council (WBENC). Together with WBENC and its other regional affiliates, we represent a nationwide network dedicated to increasing opportunities for Women’s Business Enterprises and connecting them with the corporations and government agencies entities that are interested in expanding their network of diverse suppliers.

 

By |2015-09-21T16:07:02+00:00September 21, 2015|Awards & Certifications|0 Comments

Remembering 911

Today, we honor and remember the survivors, those who were lost on September 11, 2001, and the valiant, courageous men and women that risked their lives to save others.

 Today marks the 14th anniversary of the attacks on the World Trade Center, the Pentagon and Shanksville, Pennsylvania. The memories of that day still cause immeasurable heartache to those who lost loved ones on that day. Near or far, we were all impacted in some way by this tragic event. We shall never forget.

 

By |2015-09-11T15:50:16+00:00September 11, 2015|Events, Uncategorized|0 Comments

Nurses Offer Tips for Medical Packaging Design

Nurses work long hours and are an intricate part of our health and wellbeing. They are also on the forefront of the medical devices that we use and the packaging they come in. So when a panel of nurses at HealthPack 2015 gave their feedback on medical device packaging, Thoro took notice. They had good comments and gave great advice regarding some of the changes that are needed. It is for these reasons; Thoro is re-posting in part, the following article from Healthcare Packaging, June 2015.

 For years, HealthPack has presented a nurse’s panel, one of the most popular presentations every year. At Norfolk, nurses again gave very blunt feedback and attendees got to hear firsthand what does, and maybe more importantly, what does not, work when it comes to medical device packaging. The presentation comprised a panel of end users, mostly nurses who were […]

By |2017-01-12T20:58:18+00:00September 4, 2015|Uncategorized|0 Comments

Color Psychology Continued

With an unlimited number of colors, we had to split this topic into two parts. Here are the remaining colors that are most commonly used.

GREEN

A color associated with stability and harmony, green is linked to security, wealth and growth. Always a good choice for medical device, pharmaceutical, environmentally-friendly or natural products, green suggests natural, organic and healthy items. Dark green indicates wealth, indulgence and quality, while light or subtle greens suggest environmentally safe and nutritious. Green is often an ideal color to choose, with the addition of decorative finishes or printing in shades of green that will attract your target market.

ORANGE

Orange packaging suggests cost effectiveness, fun and adventure. It suggests something different, an expedition, or an affordable price. Orange means cheerfulness, self-confidence and happiness. It is a passionate and outgoing color. While some variations of orange can give the impression of an inferior product, enhancing the package with another color can change the message and increase the perceived value.

YELLOW

Cheery, positive and uplifting, yellow suggests original ideas and creativity. It’s mentally stimulating, and has also been […]

By |2017-01-12T20:58:18+00:00August 28, 2015|Creativity|0 Comments

Color Psychology – Part One

Color is all around us, but what impact does it really have on our moods, emotions, and behaviors? There is psychology attached to the colors we choose, and the topic of color psychology searches for answers to some of the questions we might have. We hope to answer some of your questions with the following.

WHITE

White is considered the blank canvas. It communicates goodness, uniformity and new beginnings. As a packaging color, white is safe, unpretentious, and conservative, but a good choice when you want to create a look that’s clean, pure, efficient or simple.

BLACK

Black is an authoritative color, indicating control and authority. When used as a folding carton color, black tends to stand out and make products appear much more substantial, higher end, with an increased perceived value. It suggests secrecy, refinement and style. As with white or gray, you can add a secondary color to black to change your message. Adding gold or silver foil stamping creates elegance and sophistication to attract an affluent market. Adding red creates an adult or sensual suggestion; (however people of […]

By |2017-01-12T20:58:18+00:00August 20, 2015|Creativity|0 Comments

More Packaging Trends

Back in July, I met with our internal packaging experts to find out what was trending in 2016 with regards to the folding carton industry. Our team was happy to share their insight with you in hopes that it would spark your own creative ideas.

The Thoro team believes it is critical for us to monitor the latest packaging design trends, and the Paperboard Packaging Council is a great resource for that. Recently judged by a panel of packaging design and industry experts, the 72nd annual competition revealed some truly inspiring work. While the winners will be announced at the PPC Fall Meeting in Indianapolis, IN on October 8, 2015, below are a few of the key packaging trends that emerged during the judging.

Geometric Structures Today, package designers are turning to bold, unconventional structures that stimulate imaginations and kindle desires. One popular design strategy seen at this year’s competition was the use of geometric structures with unique angles and sculptural effects. Generally reserved for specialty products, these design elements lend themselves well to paperboard and […]

By |2017-01-12T20:58:19+00:00August 14, 2015|Creativity|0 Comments

Made in Corona

The Mayor’s Message “Made in Corona” has been a yearlong project. The Mayor, Eugene Montanez has taken Corona on a video tour to find out about local businesses as a way to learn more about the City of Corona and the people that contribute to making our community second to none.

These businesses provide many of the products and foods you enjoy Made in Americapurchasing on a regular basis and serve as the foundation for our economic growth and development; thus, strongly influencing and driving the wellbeing of our city.

Thoro Packaging is proud to be featured in the August edition of the Mayor’s Message: Made in Corona. Please set back, relax and watch the video.

By |2017-01-12T20:58:19+00:00August 7, 2015|Interviews|0 Comments

2016 Packaging Trends

With 47 years in the printed folding carton industry, Thoro Packaging has seen many trends come and go. As brands are beginning to plan and design for 2016, now is the time to take a look at what’s coming. I met with our internal packaging experts, who live and breathe folding cartons, and asked them what 2016 looks like for the folding carton packaging industry. Here is some insight they wanted to share with you.

 Special Elements & Textures Draw Attention to Packaging 

The trend for cosmetics is moving away from glossy finishes in favor of satin and matte varnishes. Contrasting sheens are also becoming very popular. Implementing multiple coatings and finishes will engage the senses, and create a unique experience for shoppers, and Soft touch coating will create a velvety smooth feel. A recent study conducted by the California Polytechnic University revealed that cosmetic shoppers were willing to pay 5 percent more for cartons that have a soft touch coating.

With all of the products in the retail market and the battle for shelf presence, Thoro can recommend a […]

By |2015-07-29T13:37:37+00:00July 29, 2015|Creativity|0 Comments

Hooray for the Red, White & Blue…

We think of July 4, 1776, as a day that represents the Declaration of Independence and the birth of the United States of America as an independent nation. In celebration, patriotic displays and family events are organized throughout the United States. As we get ready to celebrate our freedom as Americans with parades, elaborate fireworks displays, picnics, and barbeques, our friends at Printing Industries of America would like to remind you to be safe. Please make sure to take extra caution and follow some of these safety tips.

Sun Safety- Protect your skin against the sun with SPF and drink plenty of fluids to avoid dehydration.

Water Safety- Make sure everyone near the water in pools, ponds, lakes or the ocean has the proper skills to swim; keep an eye on young children and check floatation devices for leaks.

By |2015-07-02T14:55:51+00:00July 2, 2015|Events|0 Comments

Hot Foil Stamping… Making Brands Shine

Nothing says “fancy” like foil stamping, but what exactly is it? Foil stamping, hot stamping, or hot foil stamping is the application of metallic foil to paperboard using a heated die. The die presses the foil onto the surface under pressure, leaving the design of the die on the paperboard. Foil stamping is frequently combined with embossing to produce a three dimensional look.

Like embossing and die cutting, foil stamping falls under specialty techniques. No ink is used in the process. Applying heat and pressure to the foil and board leaves behind a reflective design that stands out from the rest of the carton. Hot foil stamping is very precise and can be used with a wide variety of substrates to make a bold statement.  The brilliance of hot foils is unsurpassed, with a wide range of colors such as gold, silver, blue and red. In addition, hot foil stamping also offers different types of foils such as holographic, colored and, patterned foil options. Single level and multi-level embossing is available as well to add dimension […]

By |2017-01-12T20:58:19+00:00June 17, 2015|Creativity, Design|0 Comments