The Future of Packaging Design
A VIP Educational Conference
Thursday, April 7, 2016
10:00 a.m. – 2:00 p.m.
Eureka Building • 1621 Alton Pkwy, Irvine CA 92606
Learn about new breakthroughs in color and how to achieve color unlike ever before. Lunch will be served.
- The Impact of Color on Packaging & Product Sales
- New Design Capabilities with Expanded Color Gamut
- Enhancing Graphics with New Technology
- Packaging Case Studies
- Color Management Utilizing the Cloud
For any questions, or if you are unable to attend and would like an invitation to a future presentation, contact firstname.lastname@example.org or call direct (951) 280-5078
See how new technologies are enhancing color!
- Your Free Gift for attending:
the NEW Expanded Spot Color Guide
Packaging Trends: Secrets To Success
The digital age is accelerating changes in business, mobile devices keep us “on the go” and online shopping/social media have created new shopper channels. These synchronous changes are causing us to make different choices. Brands are challenged to integrate marketing campaigns across the channels. Printing has the ability to delight and connect the virtual and physical worlds. In this ever-changing landscape innovation will be the way to sustain business success at home and abroad. Attendees will hear and see best in class examples of printing & decoration and how to leverage this for growth. Bio: Mike Ferrari is founder and President of Ferrari Innovation Solutions, LLC. His focus is with innovation in packaging and printing, coaching CPG’s to delight consumers and grow their brands. Four decades in business partnering with over a hundred companies to educate, guide and inspire them as a strategy coach, author and educator. Mike completed a successful career as a Global R&D Assoc. Director with thirty-two years at The Procter & Gamble Company. He delivered initiatives to the marketplace for some of the world’s leading billion dollar brands. He is the winner of the prestigious 2009 and 2010 DuPont Packaging Innovation Award. Mike is a guest lecture professor at the University of Florida on the topic of “methodology of innovation”.
Essential Tools for Brand Packaging
In the past 40 years, the ways that brands market to consumers have changed dramatically. In 1976, the marketing mix was much simpler than it is today. Packaging and point of purchase displays were much more basic. Technology evolved and so did consumers’ shopping habits. The Internet enabled new ways of accessing information and mobile devices put that information into our hands.
These high tech advancements have moved into the pressroom creating ways for shorter and shorter run packaging to be produced. This is good because globalization requires an ever increasing amount of translations and regulatory requirements for a given product as it is distributed around the world.
These factors have created a need for systems that facilitate increased velocity in the development cycle, and packaging plays a huge role in this. This presentation will review the digital asset management and creative workflows along with CAD and 3D prototyping tools which have become imperatives so that brands can be both on schedule and error free.
BIO: Ryan Casey has been in the printing industry literally all his life. A native of the Central Coast of California, he grew up at his family’s printing business doing everything from sweeping the floors to working on production equipment. While attending Cal Poly, pursuing a major in Graphic Communication, he was the General Manager of University Graphic Systems in 2009. After college, he joined Hewlett-Packard as an engineer and worked on projects involving inkjet print technology, and helping to define the next generation of high volume packaging production technology. Ryan is now an account executive at Esko, a global leader in the packaging industry, serving both brands and packaging vendors. He has a unique outlook on the packaging industry, combining an immense knowledge of the value chain with a cutting edge outlook on the technology used to get high impact packaging on to the shelf as quickly as possible.