On St. Patrick’s Day, Thoro celebrated with Bay Area brands and graphic designers by all sporting green Esko lanyards at the Brand Packaging and Technology Conference at the Marriott Marquis in San Francisco. It was a day filled with great networking and insightful information on new innovations to help brands manage their packaging design process, and expand design possibilities. Brands received a complete look at solutions to innovate, design and execute packaging.
Esko kicked off the event by breaking down the packaging design process, and highlighting tools that can help brands manage this process with more efficiency. From structural design and right-size packaging, to 3D renderings, brands learned how they can have more control and visibility in packaging design. Ways to streamline communication and collaborate on packaging design were showcased using WebCenter. The demonstration of Studio offered brands a chance to see their packaging designs in an interactive, virtual retail store.
Some of Esko’s partners showcased additional resources for brands that really rounded out the whole packaging design process. The time saving and cost saving benefits of Digital Asset Management (DAM) were presented by Media Beacon. The organization and search capabilities in DAM, for all types of media, are astonishing. Quality is always a top concern, and Esko’s quality management tools were reviewed by Global Vision.
Color Management was a hot topic. X-Rite discussed how brands can use PantoneLIVE® and score-carding to establish more color consistency for their brand colors with all of their packaging vendors. One of the highlights of the day was the presentation by Thoro Packaging on Expanded Color Gamut and the design possibilities it opens up for packaging. Standard 4-color printing has been limiting designs for years, but now science and art have come together to make Expanded Gamut Printing (ECG) a real option for folding carton packaging. Thoro’s Packaging Innovation Team dove into new design capabilities made possible by ECG. From matching brand colors, to enhancing color vibrancy on graphics, brands were able to see real product packaging samples that have successfully gone to market using Expanded Color Gamut. Attendees all received an expanded gamut spot color guide, showing the 1,736 spot colors made possible with ThoroColor™, Thoro’s unique execution of ECG.