The world today revolves around technology. If you don’t own a smart phone or laptop, you are considered to be out of touch. The technological advances over the past few years have been nothing short of extraordinary. Things that would have once been thought of as unimaginable are now everyday features on our smart phones and computers. Technology is changing the way people live and work each and every day. Now technology is changing the packaging industry.
Packaging and Augmented Reality
Many of you may have heard of something called augmented reality (AR for short). For those of you that have not heard of this, AR is a technology that superimposes a computer-generated image on a user’s view of the real world, providing a composite view. A simple example of this would be rearranging the furniture in your home through you mobile device to see how everything would look, before actually having to manually move everything.
How can augmented reality be used to impact your brand? AR is a versatile tool that can be used as you […]