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Extended Color Gamut

Brand Awareness

Brand awareness is a key component to having a successful product and packaging is often the first impression consumers have of the product, so why not make it stand out? The standard 4-color print process is the norm within the print industry; however there are limitations when it comes to the range of color one can achieve with this. Why not have a broader range of colors to make your products pop? Extended Color Gamut is the answer to the age old question “How do I make my product standout?”

Grabbing consumer’s attention

First of all, before diving into the details of what Extended Color Gamut is, it’s important to know how consumer behaviors are changing. In an ever evolving world where consumers are constantly distracted and in a hurry, companies have less time to attract a consumer in-store. A 2014 shopper engagement study conducted by POPAI showed that a whopping 82% of shopper decisions are made in-store. Additionally Pantone® conducted a study showing over 65% of purchasing decisions involve color. Packaging is becoming increasingly more […]

Thoro Packaging Goes the Distance for NEUTROGENA®

Johnson & Johnson recently profiled Thoro Packaging in an online piece about delivering quality, diversity and Janet Steinersustainability. You can read the entire article here by clicking on the image.

“If we provide great products and services at a competitive price, and we happen to be woman-owned,” everybody wins.”

~ Janet Steiner, President-CEO, Thoro Packaging

By |2019-08-27T13:34:34-07:00March 12, 2014|Kudos, News & Press Releases, Sustainability|0 Comments

NAWBO-CA Woman Business Owner of the Year Finalist

Congratulations Jan! NAWBO-CA Woman Business Owner of the Year Finalist

The team here at Thoro would like to congratulate our President and CEO, Janet Steiner on being selected as a finalist for the NAWBO-CA Woman Business Owner of the Year Award in 2014.

Janet is an exemplary role model for women business owners and is very active in women business groups such as NAWBO (National Association of Women Business Owners). As a member of the NAWBO-IE Chapter, Jan often speaks on panels and shares her story and experiences in hopes of helping other women business owners. As President of Thoro, Jan has made great contributions to the California economy and helped in job creation in our state. She has shown a strong commitment to her community and to NAWBO.

As a finalist, Jan will be speaking on a panel at the NAWBO-CA PROPEL YOUR BUSINESS CONFERENCE, sharing her experience on Work/Life Balance – My Family, My Business, My Community and Me. The panel will be held on Monday, […]

Team Inspiration

The WBEC-West 10th Annual Strategic Procurement Opportunity Conference & Awards Gala takes place on September 18th, 19th and 20th, 2013. This year’s event will be held at the elegant and historic Langham Hotel in Pasadena.

Thoro Packaging’s very own Jan Steiner will be participating in a corporate panel on Thursday, September 19th from 12:15 PM to 2:15 PM. She will share her knowledge and experience on relevant topics for today’s woman business owner.
The panel will focus on the importance of developing a partnership with corporations, the importance of leveraging your certification and sharing WBENC certification success stories.

WBEC-West is a regional partner of the Women’s Business Enterprise National Council. As an affiliate organization, WBEC-West implements the certification standards. Their vision is to build a world where Women Business Enterprises are a cornerstone of America’s business success.

By |2019-08-27T13:35:43-07:00September 13, 2013|Events, News & Press Releases|0 Comments

Don’t TELL them, SHOW them

thoroprototype_logo-_hiresThoro offers “Thoro Prototype™,” a close-to-production technology with CMYK process color, white ink, coatings, spot UV and matte, and embossing. We then cut, score, and voilá, you have a prototype. Why do you need prototypes? The road to the perfect package can be lined with speed bumps. A visual aid can help you smooth out projects for in-house marketing presentations, packaging prop shoots and carton beauties for tradeshows.

But wait! There’s more! Other prototype benefits are…

  • Achieving stunning image quality Improving the creation of sample packaging
  • Product launch support with easy to produce multiple packaging samples for test marketing purposes
  • You can see your concept as a reality at a fraction of the time and cost
  • Vibrant colors and detailed finishing
  • Cost effective solution for design comps and prototypes
  • Research & Development (create and compare)
  • Sales tool for new product launches
  • Packaging prototypes made on various substrates

With Thoro Prototypes™, you can be your marketing team’s hero.

By |2019-08-27T13:35:46-07:00September 6, 2013|News & Press Releases|0 Comments

CSUF’s Family Business Council Announces Thoro Packaging, A Multi-Generational Company, As Its Newest Member

FULLERTON, Calif., January 18, 2012– The Family Business Council (FBC), part of CSUF’s Mihaylo College, today announced its newest member, Thoro Packaging. The preeminent educational resource for family businesses in Southern California, the FBC is pleased to welcome aboard the premier packaging manufacturer to join its robust network of family business leaders.

Located in Corona, the family-owned company has found success in the niche field of manufacturing folded cartons and is thrilled to become a part of the FBC.  “We look forward to collaborating with other family-owned businesses in this area so we can grow and refine our position in the marketplace,” said Janet Steiner, President and CEO of Thoro Packaging.

More than 40 years ago, founder Macy Dabek, Janet’s father, saw a need and with a single, one color printing press, one small die cutter and help from his wife, he created Thoro Packaging. When Macy’s health started to decline in 1982, Janet stepped in to lead the company and has grown the enterprise to new heights.

Thoro has found tremendous success in providing […]

By |2012-01-18T00:17:53-08:00January 18, 2012|News & Press Releases|0 Comments

Committed to Color Quality – G7 Master Printer Requalification

g7masterThoro Packaging has requalified as a G7™ Master Printer through the International Digital Enterprise Alliance (IDEAlliance®). Having first applied and received the qualification last year, the G7 mark demonstrates Thoro’s commitment to using the most modern technology, techniques, proofing and printing process controls and standards, required to produce high-quality printed folding carton packaging.

G7 standards require that the qualified printer is able to consistently produce a close visual match from proof to print; and as such, many printers choose to qualify on just one press. This year, Thoro opted to qualify on all three of our Heidelberg presses, including our UV press. “We believe that it is important to ensure that all of our equipment and press operations are meeting the highest industry standards, including G7 Qualified and ISO 12647-2 compliant,” said Jan Steiner. “And we don’t stop there. We are always pushing our team to improve quality, explore new and often difficult techniques and color matching challenges, and provide our customers with innovative packaging solutions.”

As […]

PPC Packaging Competition

ppcphotoThoro picked-up three awards last night. To General Excellence Awards for our 2011 Thoro WestPac Gold Compact promotional and Island Soap & Candle Company family boxes. We also won a Gold Award for the 2010 Thoro Christmas Candy Box promotional. Way to go Team Thoro and Island Soap & Candle!

Thoro has once again taken home a Gold and a few Silver (Excellence) Awards in the Paperboard Packaging Council’s (PPC) annual Carton Competition. The National Paperboard Packaging Competition is the premier competition for carton manufacturers involved in the concept, design, print, performance, and shelf appeal of paperboard packaging. The 117 entries were judged by a jury of packaging professionals, industry experts, professors, and magazine publishers. All entries are weighted evenly, with the names of manufacturers unknown to the jury. Jury members evaluated package samples and their accompanying write-ups to select this year’s award winners. Entries were evaluated on a list of criteria including the development objectives, materials used, design, printing, converting processes, utilization of unique or […]

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