Definition: Graphic design is the art of communication, stylizing, and problem-solving through the use of type, space and image.

Stick to the die line. A folding carton must start with a die-line. A die-line is used in graphic design as a placeholder for assisting in the proper layout of a document that will be die cut as part of the finishing process. The die-line is usually placed into the graphic’s computer file as a separate layer for sizing and direction purposes. A die-line is not printed on the final piece. It’s used as a guide to ensure that none of the graphics will be cut off and have correct orientation.

Always create a mockup…or two, or ten. You can and should create mock-ups. Graphic designs always appear different when they’re transformed from 2D to 3D. Test your design by creating your own 3D mock-ups, or have your printer make them for you. (We can create ThoroPrototype™, a close-to-production prototyping technology).  Produce several mock-ups and group them so you have an idea of what the shelf presence will be. Make revisions if necessary.

Keep the point-of-purchase in mind. Graphic design continues to play a critical role in boosting a product’s visual shelf appeal and maximizing the potential of your brand. Keep the point of purchase in mind. It makes a huge difference in product sales. This distinctiveness and appeal of the product when placed on an actual shelf is something retailers call “shelf impact.” Your concept should encourage a purchase. It should enhance product recognition, influence purchase decisions and be a stand-in for the salesperson. It needs to do this quickly and concisely. Packaging is the last message a consumer sees and a last chance to convince them to buy the product.

Do you Love packaging design and have tips to share? We’d like to hear from you.