In the beginning of January 2013, Google launched a campaign “Go Paperless in 2013”. Thoro Packaging is happy to report that Michael Makin, President and CEO of Printing Industries of America, brought the green-washing to light this past Tuesday. He sent anopen letter to Google’s CEO, challenging the campaign as “another example of a self-interested organization using an environmentally focused marketing campaign to promote its services while ignoring its own impact upon the environment.” Google cited many common misconceptions about print in their campaign, which they have since retracted thanks to the efforts of the PIA and other organizations. Click here to read more about this campaign.

“Private landowners plant about 4 million trees every day, which is 3-4 times more than they harvest…” according to the PIA as cited in the flipbook The Value of Print. As Michael Makin mentioned in his open letter to Google, “…today our country has 20 percent more trees than it did on the first Earth Day, which was held more than 40 years ago.”

The printing industry is among the most environmentally responsible industries in the United States, leading the way in sustainability. The printing industry is responsible for approximately 900,000 well paying jobs. Thoro Packaging is accountable for 139 printing careers in our community. Thoro offers FSC® and SFI® certified paperboard, vegetable inks, carbon neutral manufacturing, and 100% certified green energy.

Not only is Thoro a company focused on sustainability, but so are our employees as individuals. Recycling bins have been strategically placed throughout our facility to encourage every employee to do their part and recycle. Thoro has also set up electronic and Styrofoam collections for our staff. We estimate that Thoro employees help divert thousands of pounds of recyclable materials from the landfill each year.

When you think print, think green!