Pantone_2013Last week Pantone unveiled the hot new color for 2013, PANTONE 17-5641 Emerald. They described this color as “lively, radiant and lush, it’s a color of elegance and beauty that enhances our sense of well-being, balance and harmony.” Emerald green gave the capital city of Oz its signature tint and it was the sacred stone of the Greek goddess Venus.

Today, emerald green is used in everything from dresses and pendants to race cars and decorative house products. This rich jewel tone has already impacted fall fashion and is expected to carry through to the top designer spring lines with added complementary colors of champagne gold, French blue, and rich, deep shades of purple. For packaging, green can pop as a primary color, signaling your products as sophisticated, or perhaps slightly seductive. Use green as an attention grabber to highlight key messages, features and promotions. Consider incorporating images infused with emerald green and other rich colors.

What’s your favorite color?