According to a recent article in MWV Packaging Matters, data shows 83 percent of global consumers are at least moderately satisfied with packaging, but just over 1 in 10 is completely satisfied, leaving an opportunity for brands. Compared to last year, satisfaction increased 3% in the United States and dipped 2% in China, where safety has been a major concern.  When it comes to their future outlook for packaging, consumers are optimistic. More than 77% believe brands are headed in the right direction when it comes to new trends in packaging.

“Packaging is one of the many tools available to a brand manager. Our data confirms that it is also one of the most effective,” says Pete Durette, senior vice president, MWV. “Consumers who are completely satisfied with packaging are more likely to buy consumer products more often and have a favorable view of the brand. To stay ahead of the curve in this rapidly evolving and competitive global fast moving consumer goods marketplace, brands have a real opportunity to differentiate their products and impact purchase behavior by increasing consumer satisfaction with packaging.”

On a scale of 1 to 100 (100 being the highest), how satisfied are you with your packaging. Send us an email, we’d like to know