One of the best ways you can capture the attention of consumers in-store is to refresh your packaging. Take a step forward with your cartons and present your products with a new feel, graphic design or carton structure. This can catch the eye of existing customers, and open the product up to new audiences.

Many companies evaluate folding carton packaging only when sales are down or when a new product is about to launch. Don’t think of refreshing your packaging as a project with an end date; instead, the progression of your packaging should be a regular conversation as your brand strategy evolves.

Thoro Packaging will help guide you through the entire folding carton refresh process, offering advice and insight along the way in an effort to maximize quality and creativity.