There are many pieces to consider when it comes to designing packaging. From start to finish, each step is an integral part of the packaging process. That is why we wanted to focus one aspect in particular; specialty inks. With all the color options out there it may be difficult to know what inks will work best for what you want to achieve. Do you want to do something subtle or bold? There may be a lot of questions floating around as to what the difference’s between them all may be. Hopefully by the end of this, we can give you a better understanding of what inks will serve you best for what you are looking for.
Extended Color Gamut
You’ve probably heard of the standard 4-color CMYK (Cyan, Magenta, Yellow, and Black) print process. Well Extended Color Gamut (also known as ECG) is a print process that uses 7 colors as opposed to 4. It expands on the CMYK model by including violet, green, and orange, allowing for a greater color range when printing. Because you are able to reach a broader color spectrum, your colors will turn out brighter than they normally would, and what’s not to like about that?
Unique and distinctive, if this is something that you are going for then you might want to look into metallic inks. When used correctly, they can turn a regular carton into a unique piece of art. There are a number of metallic colors, but for the most part the more commonly used are gold, silver, and bronze. Usually metallic inks such as gold take the place of a foil stamping text because it’s more subtle than the foil stamping application as well as more cost effective. The only limitation with this ink is your imagination.
Bright, bold, and beautiful! That’s the impression fluorescent colors give off at first sight. To be perfectly fair they are beautiful colors that are designed to attract attention. These bright colors have been around for a very long time and are constantly going in and out of style. We have seen this same trend in the packaging industry time and time again. If you want to give your brand a fun and bold look, fluorescent is the way to go.
Pastel colors are delicate and pleasant at the same time. Pastels usually include colors like pink, peach, and baby blue. These colors are difficult to achieve in the standard 4-color print process, and may require a special color match in order to achieve the color you are looking for. Recent trends have shown that a lot of luxury beauty brands are moving towards pastels as a way of differentiating themselves, and we may very well see this transfer over to other industries as well.
It’s been proven time and time again that colors have a significant effect on how your brand is perceived by consumers. For that reason, the inks that you decide to use for your brand can have a lasting effect. It’s ok to spend a little extra time thinking about what would be best suited for your brands image. If you would like more information on the different type of inks available to you, please feel free to contact us at firstname.lastname@example.org or call us at 951-278-2100.