Technology is Revolutionizing Packaging

The world today revolves around technology. If you don’t own a smart phone or laptop, you are considered to be out of touch. The technological advances over the past few years have been nothing short of extraordinary. Things that would have once been thought of as unimaginable are now everyday features on our smart phones and computers. Technology is changing the way people live and work each and every day. Now technology is changing the packaging industry.

Packaging and Augmented Reality

Many of you may have heard of something called augmented reality (AR for short).  For those of you that have not heard of this, AR is a technology that superimposes a computer-generated image on a user’s view of the real world, providing a composite view. A simple example of this would be rearranging the furniture in your home through you mobile device to see how everything would look, before actually having to manually move everything.

How can augmented reality be used to impact your brand? AR is a versatile tool that can be used as you […]

Augmented Reality for Packaging

Pokémon GO will let you travel between the real and virtual world. It’s the most popular and widely known example of Augmented Reality. Did you know the same technology is available for your packaging? Are you looking for new ways to engage your customers on the retail shelf by way of your folding cartons? Would you like to attract your customers by using technology, while entertaining them in a variety of ways?

Augmented Reality could be your answer. It uses technology to engage, inform, interact and entertain your customer. Augmented Reality is a fantastic way for your customers to really experience what your product is about and what it has to offer.

Augmented Reality, often referred to as AR, visually links the digital and real worlds. It has a direct connection between the tactile and tangible world of packaging and the consumer’s mobile/electronic environment, allowing for interaction.

 By combining AR with the packaging production process, you are able to create your message and control information, ensuring quality of delivery, monitoring and rapidly adapting packaging with any brand needs.

AR […]

By |2019-08-27T13:26:59-07:00August 9, 2016|Awards & Certifications, Creativity, Design|0 Comments
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