Color Psychology – Part One

Color is all around us, but what impact does it really have on our moods, emotions, and behaviors? There is psychology attached to the colors we choose, and the topic of color psychology searches for answers to some of the questions we might have. We hope to answer some of your questions with the following.

WHITE

White is considered the blank canvas. It communicates goodness, uniformity and new beginnings. As a packaging color, white is safe, unpretentious, and conservative, but a good choice when you want to create a look that’s clean, pure, efficient or simple.

BLACK

Black is an authoritative color, indicating control and authority. When used as a folding carton color, black tends to stand out and make products appear much more substantial, higher end, with an increased perceived value. It suggests secrecy, refinement and style. As with white or gray, you can add a secondary color to black to change your message. Adding gold or silver foil stamping creates elegance and sophistication to attract an affluent market. Adding red creates an adult or sensual suggestion; (however people of […]