Extended Color Gamut

Brand Awareness

Brand awareness is a key component to having a successful product and packaging is often the first impression consumers have of the product, so why not make it stand out? The standard 4-color print process is the norm within the print industry; however there are limitations when it comes to the range of color one can achieve with this. Why not have a broader range of colors to make your products pop? Extended Color Gamut is the answer to the age old question “How do I make my product standout?”

Grabbing consumer’s attention

First of all, before diving into the details of what Extended Color Gamut is, it’s important to know how consumer behaviors are changing. In an ever evolving world where consumers are constantly distracted and in a hurry, companies have less time to attract a consumer in-store. A 2014 shopper engagement study conducted by POPAI showed that a whopping 82% of shopper decisions are made in-store. Additionally Pantone® conducted a study showing over 65% of purchasing decisions involve color. Packaging is becoming increasingly more […]