How to Craft Your Sustainability Story

There are hundreds of companies out there with incredible stories relating to sustainability. Manufacturers are creating products that are inherently renewable and recyclable, which means they provide value today while securing the future for generations to come.

Is your organization sharing this trend of positive stories to help achieve its objectives? If not, think of all the opportunities to do so: on sales calls, social media, your website, through press releases sent to the media—just to name a few. Sustainability can be a good tool to help you obtain and keep new business, as well as boost your reputation among key stakeholders.

To help you craft your messaging, here are three key ingredients for a compelling and persuasive sustainability story. And believe it or not, they’ve been around for more than 2000 years, found first in the writings of ancient Greek philosopher Aristotle.

Facts First

The first element of a compelling sustainability story is an appeal to logic, what Aristotle called logos. By crafting your argument on a solid base of facts, statistics, and data, you build a […]

The Meaning of Green

The Irish holiday is always celebrated on March 17th, which is the day that Saint Patrick died. He was a missionary way back in the 4th century. His real name is believed to be Maewyn Succat. He took the name Patrick after he became a priest.

Saint Patrick’s Day has changed considerably since the 4th century. Leprechauns, green clothing, green drinks, green everything. Why you ask? Green is the color of Ireland and springtime. Green is featured in the Irish flag, it’s the color of shamrocks, and Ireland’s nickname is the “Emerald Isle.” There isn’t really just one reason why green is the official color of Saint Patrick’s Day.

If green is your favorite color it says a lot about your personality. Green is the color of balance and harmony. From a color psychology viewpoint, it steadies the heart and emotions, and creates a balance between the brain and the heart. Green is an emotionally optimistic color, providing us with feelings of nurturing and love. Green is a natural peacemaker.

If you choose green as the primary color […]

By |2019-08-27T13:27:14-07:00March 16, 2016|Creativity, Uncategorized|0 Comments
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