Packaging is a Key Component in Branding

Folding carton packaging is one of the key components in your product’s branding. Make sure you are using it to its full potential by making it work harder for you. Your folding carton packaging offers you prime billboard space to send a strong message to your customers, including brand benefits, values and the promise of your product.

Folding carton packaging is an advertisement for your product. It is your in-store sales person. Just like any advertising medium, your folding cartons must capture the consumer’s attention, draw them in and most importantly, sell your product.

It doesn’t sound like an easy task, but with the right mix of a great structure, copy, graphics and finishing techniques, you can accomplish the perfect way to tell your brand story and connect with consumers. But what is the best way to create folding carton packaging that incorporates all of these attributes?

Here are five factors that can help you create packaging that works as an advertisement for your brand and product.

Texture & Dimension – Brands can benefit from special effects to help […]