March 17, 2016 – San Francisco
On St. Patrick’s Day, Thoro celebrated with Bay Area brands and graphic designers by all sporting green Esko lanyards at the Brand Packaging and Technology Conference at the Marriott Marquis in San Francisco. It was a day filled with great networking and insightful information on new innovations to help brands manage their packaging design process, and expand design possibilities. Brands received a complete look at solutions to innovate, design and execute packaging.
Esko kicked off the event by breaking down the packaging design process, and highlighting tools that can help brands manage this process with more efficiency. From structural design and right-size packaging, to 3D renderings, brands learned how they can have more control and visibility in packaging design. Ways to streamline communication and collaborate on packaging design were showcased using WebCenter. The demonstration of Studio offered brands a chance to see their packaging designs in an interactive, virtual retail store.
Some of Esko’s partners showcased additional resources for brands that really rounded out the whole packaging […]