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Thoro wins Folding Carton of the Year at PPC Carton Competition

Every fall, the North American Paperboard Packaging Competition showcases the most unique and beautiful packaging designs, and this year’s entries were more exceptional than ever. The competition was great, but Thoro Packaging was awarded the Folding Carton of the Year for the Lancer Skincare – Legacy Youth Treatment carton.  At the awards dinner and ceremony hosted by the Paperboard Packaging Council on Thursday, October 5 in Scottsdale, Arizona, Thoro walked away with 4 awards including the coveted Folding Carton of the year.

Inside the Design of the Folding Carton of the Year

This glamorous folding carton was designed in the spirit of a beautiful shell.  Inside is a rare and precious pearl: an ultra high-end skincare treatment. To underscore the value and exclusivity of its “pearl”, the design spared no expense when it came to embellishment. Perhaps most striking is the choice to forgo printed graphics and text for foil stamping and spot UV throughout. This adds a feeling of glam that truly elevates the design and gives the package a radiant glow. The outer sleeve features […]

By |2019-08-27T13:26:08-07:00October 18, 2017|Awards & Certifications, Design, Folding Cartons, Kudos, News & Press Releases, Packaging, Printing|Comments Off on Thoro wins Folding Carton of the Year at PPC Carton Competition

Packaging is a Key Component in Branding

Folding carton packaging is one of the key components in your product’s branding. Make sure you are using it to its full potential by making it work harder for you. Your folding carton packaging offers you prime billboard space to send a strong message to your customers, including brand benefits, values and the promise of your product.

Folding carton packaging is an advertisement for your product. It is your in-store sales person. Just like any advertising medium, your folding cartons must capture the consumer’s attention, draw them in and most importantly, sell your product.

It doesn’t sound like an easy task, but with the right mix of a great structure, copy, graphics and finishing techniques, you can accomplish the perfect way to tell your brand story and connect with consumers. But what is the best way to create folding carton packaging that incorporates all of these attributes?

Here are five factors that can help you create packaging that works as an advertisement for your brand and product.

Texture & Dimension – Brands can benefit from special effects to help […]

By |2019-08-27T13:27:20-07:00February 19, 2016|Creativity|Comments Off on Packaging is a Key Component in Branding
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