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Packaging is a Key Component in Branding

Folding carton packaging is one of the key components in your product’s branding. Make sure you are using it to its full potential by making it work harder for you. Your folding carton packaging offers you prime billboard space to send a strong message to your customers, including brand benefits, values and the promise of your product.

Folding carton packaging is an advertisement for your product. It is your in-store sales person. Just like any advertising medium, your folding cartons must capture the consumer’s attention, draw them in and most importantly, sell your product.

It doesn’t sound like an easy task, but with the right mix of a great structure, copy, graphics and finishing techniques, you can accomplish the perfect way to tell your brand story and connect with consumers. But what is the best way to create folding carton packaging that incorporates all of these attributes?

Here are five factors that can help you create packaging that works as an advertisement for your brand and product.

Texture & Dimension – Brands can benefit from special effects to help […]

By |2019-08-27T13:27:20-07:00February 19, 2016|Creativity|Comments Off on Packaging is a Key Component in Branding

Thoro Wins BIG at the 2014 PIASC Print Excellence Awards

And the Winners Are…

PIASC Print Excellence Awards

Last night in LA, Thoro Packaging earned three Best of Category Awards at the 2014 PIASC Print Excellence Awards. The 2014 Thoro Capacity Folder Self Promotional earned one award in the category of Presentation Folders & Portfolios, for its creative use of multiple paper stocks, finishings, and coating combinations. The Thoro Handbag Self Promotional knocked it out of the park with two awards for its creative design as a Folding Carton and use of Finishing Techniques. We also received two Excellence Awards; one for our redesigned business card and one for our customer’s embellished cosmetic cartons.

The PIASC Print Excellence Awards competition promotes excellence in print and rewards companies who produce the best of the best in print communications. The judging panel was made up of a team of distinguished professionals from the graphic arts industry chosen for their extensive knowledge of the printing process. Judging procedures are based on the technical merit of the entry. To come out […]

By |2019-08-27T13:34:13-07:00April 25, 2014|Awards & Certifications|Comments Off on Thoro Wins BIG at the 2014 PIASC Print Excellence Awards
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