Logos and Their Impact on Your Brand

We live in a world of infinite choices. Today, consumers have an endless number of choices when it comes to companies and products to choose from. Yes, consumer behavior has changed over the years, but what’s one thing that remains the same? Consumers want to know that the company they are buying from is doing everything possible to be sustainable. Adding logos to your packaging can help sway a consumer when they are undecided between products.

Below are a few logos that can help you communicate your brand’s sustainability story.

Wind Power

Alternative energy, it’s a term that is becoming increasingly more popular today. That’s a term that here at Thoro, we are very familiar with. That is why we choose to run our facility on 100% REC (Renewable Energy Credits). Our customers in turn have the ability to say their cartons were produced with 100% REC (Renewable Energy Credits).

 

FSC®

Thoro Packaging is Forest Stewardship Council® Certified (FSC®). This certification is […]

Communicating Sustainability to Consumers

Sustainability is no longer an optional focus for brands, it is now a necessity to stay competitive. Consumers expect brands to place the environment and being “green” as a top priority, just as consumers do in their daily lives. There are recycling cans everywhere, more people choosing hybrid and electric vehicles, solar power has become more accessible and plastic bag bans are in effect in major cities. Green is no longer a trendy thing, it is a way of life.

Many brands have had sustainability programs for years, but communicating these initiatives to consumers has been a challenge. Consumers are skeptical. Corporate sustainability programs can sometimes come across as lacking authenticity, messages are not always clear or lack validation, and often these messages never reach the consumer at all. What better place to communicate sustainability than right on the package that the sits on the store shelf and goes home with the consumer. Put the information in their hands, and make it about what impacts the consumer and the environment.

With so many sustainable packaging options, messages […]

By |2016-01-08T17:21:49-08:00January 8, 2016|Design, Sustainability, Uncategorized|0 Comments
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