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The Meaning of Green

The Irish holiday is always celebrated on March 17th, which is the day that Saint Patrick died. He was a missionary way back in the 4th century. His real name is believed to be Maewyn Succat. He took the name Patrick after he became a priest.

Saint Patrick’s Day has changed considerably since the 4th century. Leprechauns, green clothing, green drinks, green everything. Why you ask? Green is the color of Ireland and springtime. Green is featured in the Irish flag, it’s the color of shamrocks, and Ireland’s nickname is the “Emerald Isle.” There isn’t really just one reason why green is the official color of Saint Patrick’s Day.

If green is your favorite color it says a lot about your personality. Green is the color of balance and harmony. From a color psychology viewpoint, it steadies the heart and emotions, and creates a balance between the brain and the heart. Green is an emotionally optimistic color, providing us with feelings of nurturing and love. Green is a natural peacemaker.

If you choose green as the primary color […]

By |2019-08-27T13:27:14-07:00March 16, 2016|Creativity, Uncategorized|Comments Off on The Meaning of Green

Communicating Sustainability to Consumers

Sustainability is no longer an optional focus for brands, it is now a necessity to stay competitive. Consumers expect brands to place the environment and being “green” as a top priority, just as consumers do in their daily lives. There are recycling cans everywhere, more people choosing hybrid and electric vehicles, solar power has become more accessible and plastic bag bans are in effect in major cities. Green is no longer a trendy thing, it is a way of life.

Many brands have had sustainability programs for years, but communicating these initiatives to consumers has been a challenge. Consumers are skeptical. Corporate sustainability programs can sometimes come across as lacking authenticity, messages are not always clear or lack validation, and often these messages never reach the consumer at all. What better place to communicate sustainability than right on the package that the sits on the store shelf and goes home with the consumer. Put the information in their hands, and make it about what impacts the consumer and the environment.

With so many sustainable packaging options, messages […]

By |2016-01-08T17:21:49-08:00January 8, 2016|Design, Sustainability, Uncategorized|Comments Off on Communicating Sustainability to Consumers
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