Color Psychology – Part One

Color is all around us, but what impact does it really have on our moods, emotions, and behaviors? There is psychology attached to the colors we choose, and the topic of color psychology searches for answers to some of the questions we might have. We hope to answer some of your questions with the following.


White is considered the blank canvas. It communicates goodness, uniformity and new beginnings. As a packaging color, white is safe, unpretentious, and conservative, but a good choice when you want to create a look that’s clean, pure, efficient or simple.


Black is an authoritative color, indicating control and authority. When used as a folding carton color, black tends to stand out and make products appear much more substantial, higher end, with an increased perceived value. It suggests secrecy, refinement and style. As with white or gray, you can add a secondary color to black to change your message. Adding gold or silver foil stamping creates elegance and sophistication to attract an affluent market. Adding red creates an adult or sensual suggestion; (however people of […]

By |2019-08-27T13:27:43-07:00August 20, 2015|Creativity|Comments Off on Color Psychology – Part One

Thoro Packaging – Your Security Expert

security_inksIn the world we live in, counterfeiting is a fast growing problem measured in billions of dollars of lost revenue annually. Thoro Packaging offers an assortment of security features to help manufacturers protect their products and brands.

Pharmaceutical counterfeiting is a growing problem that poses public health and safety concerns for consumers and law enforcement agencies, and also creates financial concerns for legitimate global businesses. Protection for your brand requires counter-measures that prevent, detect, and respond to this global crime.

Thoro has a wide range of anti-counterfeit solutions that represent an innovative and proven approach in delivering patient safety, supply chain integrity and pharmaceutical and medical brand protection. We also offer multiple production features that can enhance your security and increase the difficulty of counterfeiting.

Call Thoro today for a packaging security solution.

By |2019-08-27T13:35:25-07:00November 7, 2013|Design|Comments Off on Thoro Packaging – Your Security Expert

Managing Inks the Modern Way

butterflyPresident of Thoro Packaging, Jan Steiner will be a guest speaker at an industry educational webinar. The topic will be Managing Inks the Modern Way.
Some of the topics covered will be “How improving the management of inks in a printing operation can save money, time and space, and reducing the amount of ink that must be disposed of.

Another topic that will be discussed is what it means to truly be a “green company.” Many companies claim to be “green.” But as quoted by one of our suppliers, Thoro is a true “Green Company.” Many company’s claim to be sustainable, but Thoro lives it. Thoro leads our industry by understanding and minimizing the life cycle footprint of printed products and our customer’s impact on the environment.

If you would like to listen in, the webinar is Wednesday, June 20th, 2012, from 11:00 am to 12:00 noon Pacific Time. The No-charge registration is available by visiting and selecting the Webinars tab.

By |2019-08-27T13:37:15-07:00June 18, 2012|Events|Comments Off on Managing Inks the Modern Way
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