Two Keys to Healthcare Packaging: Quality and Innovation

Quality and innovation are key factors to successful packaging. The healthcare industry’s rigid standards can make it difficult to find the ideal supplier for any packaging component. Folding cartons must meet the strict regulatory standards of the FDA as well as internal specifications and standards. It is important to choose a packaging manufacturer who not only has experience working with the medical device, pharmaceutical, and bio-tech brands, but who also understands the intricacies of the healthcare packaging industry.

Quality

First and foremost, quality is everything. Whether it is for the medical, pharmaceutical, or the bio-tech industry; one thing is certain, quality is essential. If you have short runs for clinical trials, or a product launching, you expect your packaging to be of the highest quality. Quality is not only represented in your finished product. Quality is actually reflected in every stage of the packaging design and manufacturing process from customer service, samples, prepress, ensuring all components fit your vision, to the final end product you ship to your customer.

There are many factors that result in great […]

By |2017-03-16T11:57:55-07:00March 16, 2017|Healthcare Packaging|0 Comments

Packaging is a Key Component in Branding

Folding carton packaging is one of the key components in your product’s branding. Make sure you are using it to its full potential by making it work harder for you. Your folding carton packaging offers you prime billboard space to send a strong message to your customers, including brand benefits, values and the promise of your product.

Folding carton packaging is an advertisement for your product. It is your in-store sales person. Just like any advertising medium, your folding cartons must capture the consumer’s attention, draw them in and most importantly, sell your product.

It doesn’t sound like an easy task, but with the right mix of a great structure, copy, graphics and finishing techniques, you can accomplish the perfect way to tell your brand story and connect with consumers. But what is the best way to create folding carton packaging that incorporates all of these attributes?

Here are five factors that can help you create packaging that works as an advertisement for your brand and product.

Texture & Dimension – Brands can benefit from special effects to help […]

By |2019-08-27T13:27:20-07:00February 19, 2016|Creativity|0 Comments
Go to Top