Packaging is a Key Component in Branding

Folding carton packaging is one of the key components in your product’s branding. Make sure you are using it to its full potential by making it work harder for you. Your folding carton packaging offers you prime billboard space to send a strong message to your customers, including brand benefits, values and the promise of your product.

Folding carton packaging is an advertisement for your product. It is your in-store sales person. Just like any advertising medium, your folding cartons must capture the consumer’s attention, draw them in and most importantly, sell your product.

It doesn’t sound like an easy task, but with the right mix of a great structure, copy, graphics and finishing techniques, you can accomplish the perfect way to tell your brand story and connect with consumers. But what is the best way to create folding carton packaging that incorporates all of these attributes?

Here are five factors that can help you create packaging that works as an advertisement for your brand and product.

Texture & Dimension – Brands can benefit from special effects to help […]

By |2019-08-27T13:27:20-07:00February 19, 2016|Creativity|0 Comments

More Packaging Trends

Back in July, I met with our internal packaging experts to find out what was trending in 2016 with regards to the folding carton industry. Our team was happy to share their insight with you in hopes that it would spark your own creative ideas.

The Thoro team believes it is critical for us to monitor the latest packaging design trends, and the Paperboard Packaging Council is a great resource for that. Recently judged by a panel of packaging design and industry experts, the 72nd annual competition revealed some truly inspiring work. While the winners will be announced at the PPC Fall Meeting in Indianapolis, IN on October 8, 2015, below are a few of the key packaging trends that emerged during the judging.

Geometric Structures Today, package designers are turning to bold, unconventional structures that stimulate imaginations and kindle desires. One popular design strategy seen at this year’s competition was the use of geometric structures with unique angles and sculptural effects. Generally reserved for specialty products, these design elements lend themselves well to paperboard and […]

By |2019-08-27T13:27:46-07:00August 14, 2015|Creativity|0 Comments
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