Color Psychology Continued

With an unlimited number of colors, we had to split this topic into two parts. Here are the remaining colors that are most commonly used.

GREEN

A color associated with stability and harmony, green is linked to security, wealth and growth. Always a good choice for medical device, pharmaceutical, environmentally-friendly or natural products, green suggests natural, organic and healthy items. Dark green indicates wealth, indulgence and quality, while light or subtle greens suggest environmentally safe and nutritious. Green is often an ideal color to choose, with the addition of decorative finishes or printing in shades of green that will attract your target market.

ORANGE

Orange packaging suggests cost effectiveness, fun and adventure. It suggests something different, an expedition, or an affordable price. Orange means cheerfulness, self-confidence and happiness. It is a passionate and outgoing color. While some variations of orange can give the impression of an inferior product, enhancing the package with another color can change the message and increase the perceived value.

YELLOW

Cheery, positive and uplifting, yellow suggests original ideas and creativity. It’s mentally stimulating, and has also been […]