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Helpful Tips for Your Next Press Check

It’s finally here. You’ve spent countless hours developing your product and it’s finally ready to go to market. You’ve done your research and know what to expect. There’s just one final step… your packaging. Packaging is a direct reflection of your company and its vision. You’ve gone through the approval process and now it’s time for the press check.

We understand the entire process can be stressful and that’s why we want to give you some pointers on what to look for and what to expect during your next press check.

What to know – Offset Printing                                                    

As with anything you get involved in, it always helps to know the process. The truth of the matter is printing can be quite complicated. The most important thing to understand is that offset printing is the art of balancing ink and water. During the print process, the two go hand in hand to create the beautiful cartons you order. Our press staff is constantly faced with the challenge of finding that perfect balance that will yield the best […]

By |2019-08-27T13:26:47-07:00April 13, 2017|Folding Cartons, Helpful Hints, Printing|Comments Off on Helpful Tips for Your Next Press Check

Extended Color Gamut

Brand Awareness

Brand awareness is a key component to having a successful product and packaging is often the first impression consumers have of the product, so why not make it stand out? The standard 4-color print process is the norm within the print industry; however there are limitations when it comes to the range of color one can achieve with this. Why not have a broader range of colors to make your products pop? Extended Color Gamut is the answer to the age old question “How do I make my product standout?”

Grabbing consumer’s attention

First of all, before diving into the details of what Extended Color Gamut is, it’s important to know how consumer behaviors are changing. In an ever evolving world where consumers are constantly distracted and in a hurry, companies have less time to attract a consumer in-store. A 2014 shopper engagement study conducted by POPAI showed that a whopping 82% of shopper decisions are made in-store. Additionally Pantone® conducted a study showing over 65% of purchasing decisions involve color. Packaging is becoming increasingly more […]

By |2019-08-27T13:26:50-07:00February 24, 2017|Creativity, Design, Marketing, News & Press Releases, Printing|Comments Off on Extended Color Gamut

NEW Two Sides Video on Paper and Sustainable Forestry

There is a lot of misinformation about paper use and sustainable forestry. Contrary to what some people believe, paper has an excellent environmental-friendly story to tell.

Thoro Packaging only purchases paperboard from vendors that can assure us that their products are sourced from well-managed, sustainable forests.As part of our support of sustainable forestry practices, we use chain-of-custody-certified and controlled wood fiber—meaning we always know where our paperboard comes from and how it was produced.

We hope to get the facts out by sharing this recent animated video created by our friends at Two Sides.

By |2019-08-27T13:27:17-07:00March 8, 2016|Sustainability|Comments Off on NEW Two Sides Video on Paper and Sustainable Forestry

Color Psychology Continued

With an unlimited number of colors, we had to split this topic into two parts. Here are the remaining colors that are most commonly used.

GREEN

A color associated with stability and harmony, green is linked to security, wealth and growth. Always a good choice for medical device, pharmaceutical, environmentally-friendly or natural products, green suggests natural, organic and healthy items. Dark green indicates wealth, indulgence and quality, while light or subtle greens suggest environmentally safe and nutritious. Green is often an ideal color to choose, with the addition of decorative finishes or printing in shades of green that will attract your target market.

ORANGE

Orange packaging suggests cost effectiveness, fun and adventure. It suggests something different, an expedition, or an affordable price. Orange means cheerfulness, self-confidence and happiness. It is a passionate and outgoing color. While some variations of orange can give the impression of an inferior product, enhancing the package with another color can change the message and increase the perceived value.

YELLOW

Cheery, positive and uplifting, yellow suggests original ideas and creativity. It’s mentally stimulating, and has also been […]

By |2019-08-27T13:27:39-07:00August 28, 2015|Creativity|Comments Off on Color Psychology Continued

Color Psychology – Part One

Color is all around us, but what impact does it really have on our moods, emotions, and behaviors? There is psychology attached to the colors we choose, and the topic of color psychology searches for answers to some of the questions we might have. We hope to answer some of your questions with the following.

WHITE

White is considered the blank canvas. It communicates goodness, uniformity and new beginnings. As a packaging color, white is safe, unpretentious, and conservative, but a good choice when you want to create a look that’s clean, pure, efficient or simple.

BLACK

Black is an authoritative color, indicating control and authority. When used as a folding carton color, black tends to stand out and make products appear much more substantial, higher end, with an increased perceived value. It suggests secrecy, refinement and style. As with white or gray, you can add a secondary color to black to change your message. Adding gold or silver foil stamping creates elegance and sophistication to attract an affluent market. Adding red creates an adult or sensual suggestion; (however people of […]

By |2019-08-27T13:27:43-07:00August 20, 2015|Creativity|Comments Off on Color Psychology – Part One
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