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Thoro Teaches Students About Recycling, Trees, and Renewable Resources

4th & 5th Graders at Carden Arbor View School celebrate TICCITUpland, CA—On April 26, 2018, 3rd, 4th, and 5th grade students and teachers at Carden Arbor View School in Upland adopted a tree to plant in honor of Earth Day (April 22) and Arbor Day (April 29), as part of the Paperboard Packaging Council’s TICCIT® Program (“Trees Into Cartons, Cartons Into Trees”). TICCIT is an educational program that highlights the biodegradability and recyclability of paper-based packaging.

Staff from Thoro Packaging, a Corona-based packaging company, instructed students on the benefits of recycling, how paper is made, and the myriad reasons why trees are so important to the environment. They also introduced the students to the world of folding cartons (a.k.a. box making) and donated a young pine tree to be planted on school grounds and cared for by the students. Already avid recyclers, the students are very enthusiastic about making our planet a better place. Some students shared stories of how they spent Earth Day picking […]

By |2019-08-27T13:26:02-07:00May 2, 2018|Events, News & Press Releases, Packaging, Philanthropy, Sustainability, Uncategorized|Comments Off on Thoro Teaches Students About Recycling, Trees, and Renewable Resources

Logos and Their Impact on Your Brand

We live in a world of infinite choices. Today, consumers have an endless number of choices when it comes to companies and products to choose from. Yes, consumer behavior has changed over the years, but what’s one thing that remains the same? Consumers want to know that the company they are buying from is doing everything possible to be sustainable. Adding logos to your packaging can help sway a consumer when they are undecided between products.

Below are a few logos that can help you communicate your brand’s sustainability story.

Wind Power

Alternative energy, it’s a term that is becoming increasingly more popular today. That’s a term that here at Thoro, we are very familiar with. That is why we choose to run our facility on 100% REC (Renewable Energy Credits). Our customers in turn have the ability to say their cartons were produced with 100% REC (Renewable Energy Credits).

 

FSC®

Thoro Packaging is Forest Stewardship Council® Certified (FSC®). This certification is […]

By |2021-08-31T15:07:37-07:00May 23, 2017|Folding Cartons, Sustainability, Sustainable Packaging|Comments Off on Logos and Their Impact on Your Brand

How to Craft Your Sustainability Story

There are hundreds of companies out there with incredible stories relating to sustainability. Manufacturers are creating products that are inherently renewable and recyclable, which means they provide value today while securing the future for generations to come.

Is your organization sharing this trend of positive stories to help achieve its objectives? If not, think of all the opportunities to do so: on sales calls, social media, your website, through press releases sent to the media—just to name a few. Sustainability can be a good tool to help you obtain and keep new business, as well as boost your reputation among key stakeholders.

To help you craft your messaging, here are three key ingredients for a compelling and persuasive sustainability story. And believe it or not, they’ve been around for more than 2000 years, found first in the writings of ancient Greek philosopher Aristotle.

Facts First

The first element of a compelling sustainability story is an appeal to logic, what Aristotle called logos. By crafting your argument on a solid base of facts, statistics, and data, you build a […]

By |2019-08-27T13:26:38-07:00May 2, 2017|Marketing, Sustainability, Sustainable Packaging|Comments Off on How to Craft Your Sustainability Story

Making a Difference One Tree at a Time

The future, it’s often something that gets over looked. It’s not that we choose to overlook it; we are just so involved in the present that it is often forgotten by our daily routine. It’s only natural for the world to focus on the present rather than focus on what is to come. The sad truth is we have adopted this same ideology and belief to the current status of our planet. The earth has been experiencing extreme levels of climate change, and educating ourselves on this matter is the first step to progress.

The Cold Hard Facts

Let’s face it no one likes to hear bad news, but the reality is the world is changing. According to NASA’s website, since 2001 the Earth has experienced the warmest years on record. The changes in the atmosphere are a direct correlation to the increased amount of carbon emissions being released into the atmosphere. Another notable change is the increased rise in the sea levels. NASA notes that sea levels have risen about 8 inches in the last […]

By |2019-08-27T13:26:41-07:00April 25, 2017|Sustainability, Sustainable Packaging|Comments Off on Making a Difference One Tree at a Time

Carbon Neutral Printing for Packaging

Is your packaging sustainable?

Sustainability and Corporate Social Responsibility have changed the manner in which businesses operate; what was once an optional strategy is now becoming more of an expected way of doing business. At Thoro Packaging we take great pride in the numerous sustainable packaging options available to our customers. Carbon neutral-printing is one method used to help brands reach their sustainability goals.

Did you know that carbon-neutral printing could help reduce your carbon footprint? Reducing your carbon footprint is more important than ever, and consumers are now expecting companies to take the initiative and be more sustainable.

What causes carbon emissions?

According to the EPA, the United States is currently the second largest producer of Carbon Dioxide (CO₂) in the world. Carbon Dioxide is produced from the burning of fossil fuels such as coal, natural gas, and oil. It is then removed from the atmosphere when plants absorb it as part of the natural carbon cycle.

Due to the increased knowledge of greenhouse gases and their effects around the world, companies are now looking for more ways […]

By |2019-08-27T13:26:53-07:00January 31, 2017|Sustainability, Sustainable Packaging|Comments Off on Carbon Neutral Printing for Packaging

NEW Two Sides Video on Paper and Sustainable Forestry

There is a lot of misinformation about paper use and sustainable forestry. Contrary to what some people believe, paper has an excellent environmental-friendly story to tell.

Thoro Packaging only purchases paperboard from vendors that can assure us that their products are sourced from well-managed, sustainable forests.As part of our support of sustainable forestry practices, we use chain-of-custody-certified and controlled wood fiber—meaning we always know where our paperboard comes from and how it was produced.

We hope to get the facts out by sharing this recent animated video created by our friends at Two Sides.

By |2019-08-27T13:27:17-07:00March 8, 2016|Sustainability|Comments Off on NEW Two Sides Video on Paper and Sustainable Forestry

Communicating Sustainability to Consumers

Sustainability is no longer an optional focus for brands, it is now a necessity to stay competitive. Consumers expect brands to place the environment and being “green” as a top priority, just as consumers do in their daily lives. There are recycling cans everywhere, more people choosing hybrid and electric vehicles, solar power has become more accessible and plastic bag bans are in effect in major cities. Green is no longer a trendy thing, it is a way of life.

Many brands have had sustainability programs for years, but communicating these initiatives to consumers has been a challenge. Consumers are skeptical. Corporate sustainability programs can sometimes come across as lacking authenticity, messages are not always clear or lack validation, and often these messages never reach the consumer at all. What better place to communicate sustainability than right on the package that the sits on the store shelf and goes home with the consumer. Put the information in their hands, and make it about what impacts the consumer and the environment.

With so many sustainable packaging options, messages […]

By |2016-01-08T17:21:49-08:00January 8, 2016|Design, Sustainability, Uncategorized|Comments Off on Communicating Sustainability to Consumers

Thoro Packaging Goes the Distance for NEUTROGENA®

Johnson & Johnson recently profiled Thoro Packaging in an online piece about delivering quality, diversity and Janet Steinersustainability. You can read the entire article here by clicking on the image.

“If we provide great products and services at a competitive price, and we happen to be woman-owned,” everybody wins.”

~ Janet Steiner, President-CEO, Thoro Packaging

By |2019-08-27T13:34:34-07:00March 12, 2014|Kudos, News & Press Releases, Sustainability|Comments Off on Thoro Packaging Goes the Distance for NEUTROGENA®

TICCIT 2014 is Coming!

TICCIT 2014 is ComingThoro Packaging is Helping Local Schools Celebrate Earth Day
Seeking local schools to benefit from the TICCIT Program

Corona, CA, March 6, 2014/Thoro Packaging/  Every year, Thoro Packaging visits local elementary schools in the Inland Empire, in honor of Earth Day and Arbor Day, as part of the Paperboard Packaging Council’s TICCIT Program (“Trees Into Cartons, Cartons Into Trees”), to educate students on paper, trees, and recycling. Thoro is currently seeking schools to participate in the 2014 program being held the week of April 21-25. All costs are covered by Thoro, as their way to give back to our community, planet, and future generations.

The President  of Thoro and her staff, visit 3rd, 4th and 5th grade classrooms, to present the TICCIT Program which promotes tree planting as a way to highlight the need for recycling paperboard products. The students will learn about the life cycle of a tree, the natural renewability and sustainability of paper, as well as the benefits of recycling. Each school receives […]

By |2019-08-27T13:34:42-07:00March 7, 2014|Events, Philanthropy, Sustainability, Volunteering|Comments Off on TICCIT 2014 is Coming!
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