How to Craft Your Sustainability Story

There are hundreds of companies out there with incredible stories relating to sustainability. Manufacturers are creating products that are inherently renewable and recyclable, which means they provide value today while securing the future for generations to come.

Is your organization sharing this trend of positive stories to help achieve its objectives? If not, think of all the opportunities to do so: on sales calls, social media, your website, through press releases sent to the media—just to name a few. Sustainability can be a good tool to help you obtain and keep new business, as well as boost your reputation among key stakeholders.

To help you craft your messaging, here are three key ingredients for a compelling and persuasive sustainability story. And believe it or not, they’ve been around for more than 2000 years, found first in the writings of ancient Greek philosopher Aristotle.

Facts First

The first element of a compelling sustainability story is an appeal to logic, what Aristotle called logos. By crafting your argument on a solid base of facts, statistics, and data, you build a […]