Packaging is a Key Component in Branding

Folding carton packaging is one of the key components in your product’s branding. Make sure you are using it to its full potential by making it work harder for you. Your folding carton packaging offers you prime billboard space to send a strong message to your customers, including brand benefits, values and the promise of your product.

Folding carton packaging is an advertisement for your product. It is your in-store sales person. Just like any advertising medium, your folding cartons must capture the consumer’s attention, draw them in and most importantly, sell your product.

It doesn’t sound like an easy task, but with the right mix of a great structure, copy, graphics and finishing techniques, you can accomplish the perfect way to tell your brand story and connect with consumers. But what is the best way to create folding carton packaging that incorporates all of these attributes?

Here are five factors that can help you create packaging that works as an advertisement for your brand and product.

Texture & Dimension – Brands can benefit from special effects to help […]

By |2019-08-27T13:27:20-07:00February 19, 2016|Creativity|0 Comments

Be Our Guest at the MD&M and WestPack Shows

Be Our Guest at the MD&M and WestPack Shows – February 9-11, 2016

For over 30 years, MD&M and WestPack have been a trusted resource for every aspect of medical device, pharmaceutical, consumer healthcare and cosmetic development. No matter where you are in the product development life cycle, it’s not too early to begin your folding carton packaging design.

Visit us at MD&M in booth 1955 or WestPack in booth 5282. Tons of advice and inspiration on the subject of packaging design will be available to you from our creative resource team. Admission is free.

You will have the chance to meet with our dedicated, knowledgeable staff, see product samples with our diverse capabilities, and learn about new folding carton technologies and trends. Including ThoroColor™, it provides a budget friendly solution for short-runs (50-100,000 pieces) including unlimited colors and UV coating. Color sells, so make your packaging graphics more brilliant. ThoroBrilliance™ enhances your packaging with color range and intensity that cannot be achieved with traditional printing.WestPack 2016

By |2019-08-27T13:27:23-07:00February 3, 2016|Events|0 Comments
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