The world today revolves around technology. If you don’t own a smart phone or laptop, you are considered to be out of touch. The technological advances over the past few years have been nothing short of extraordinary. Things that would have once been thought of as unimaginable are now everyday features on our smart phones and computers. Technology is changing the way people live and work each and every day. Now technology is changing the packaging industry.

Packaging and Augmented Reality

Many of you may have heard of something called augmented reality (AR for short).  For those of you that have not heard of this, AR is a technology that superimposes a computer-generated image on a user’s view of the real world, providing a composite view. A simple example of this would be rearranging the furniture in your home through you mobile device to see how everything would look, before actually having to manually move everything.

How can augmented reality be used to impact your brand? AR is a versatile tool that can be used as you see fit. You can incorporate it into your packaging to allow users to interact with your packaging in a unique way that makes your brand stand out. Of course you are not just limited to packaging. AR can be applied to your brand as a whole, allowing customers to see products in a 3D space before purchasing them. There are many possibilities when it comes to augmented reality; the choice is ultimately yours and how you want it to impact your brand.

Augmented Reality in Use

A year ago we launched a promotional piece that showcased augmented reality with packaging. The idea was to allow users to see what AR could be used for in packaging. Given one of our promotional cartons, a user could interact with the carton in a 3-dimensional space using an app on their cell phone. Many people are considering this to be an important aspect of the future of packaging and the role it can play in consumer engagement.

This past year Rimmel London London created an application with a personalized AR mirror. They called it the “Get the Look” App, and what it did was allow users to recreate a certain look they liked. Simply by taking a picture of someone, or of a beauty ad, the App would recreate that specific look using cosmetic products by Rimmel. To see more features of the App click the beauty packaging article.

Technology in the Manufacturing Process

We all know how great technology is at making our lives easier. In the manufacturing process technology plays a crucial role, especially here at Thoro. Previously, every sheet or carton had to be inspected by hand. Today, we have machines that are able to detect anything from the slightest variation of color to a tiny defect in a package, and automatically filter them out.

These systems and processes help us become more efficient, and most importantly, ensure that your packaging is delivered to you defect free. Many companies around the world are depending on technology such as this to further grow their business, become more efficient, and meet the quality expectations of their customers.

As we look to the future, we can only wonder what sort of technology will become available to impact the way we live and work. To learn more about our augmented reality promotion and technologies used here at Thoro contact us at or call us at 951-278-2100.