Augmented Reality for Packaging

Pokémon GO will let you travel between the real and virtual world. It’s the most popular and widely known example of Augmented Reality. Did you know the same technology is available for your packaging? Are you looking for new ways to engage your customers on the retail shelf by way of your folding cartons? Would you like to attract your customers by using technology, while entertaining them in a variety of ways?

Augmented Reality could be your answer. It uses technology to engage, inform, interact and entertain your customer. Augmented Reality is a fantastic way for your customers to really experience what your product is about and what it has to offer.

Augmented Reality, often referred to as AR, visually links the digital and real worlds. It has a direct connection between the tactile and tangible world of packaging and the consumer’s mobile/electronic environment, allowing for interaction.

 By combining AR with the packaging production process, you are able to create your message and control information, ensuring quality of delivery, monitoring and rapidly adapting packaging with any brand needs.

AR […]

By |2019-08-27T13:26:59-07:00August 9, 2016|Awards & Certifications, Creativity, Design|Comments Off on Augmented Reality for Packaging

Folding Cartons 101: What is a folding carton?

Folding Cartons 101 is the first in a series of packaging basics. Over the next few weeks, we will explain the folding carton and its processes in basic terms. The printed paperboard folding carton is the most common form of secondary packaging (secondary packaging is usually in the form of a box, that holds a packaged product whose primary purposes is to promote, protect and display the merchandise.)

The versatility and cost savings found in folding cartons are unsurpassed. Different paperboard calipers, inks, coatings, embossing/debossing, hot stamping, die cuts and windowing provide a variety of options. Paperboard structures can be designed as or with inserts to replace plastic packaging such as vacuum formed trays to create a fresh and upscale look.

A folding carton is a product container of varying sizes and shapes, typically made from paperboard. The paperboard can be printed with artwork and graphics, then die cut, creased, folded and glued. The finished product usually ships to the customer flat, where they fill it with product for distribution. Folding Cartons can range from the simplest […]

By |2014-04-28T11:05:37-07:00April 17, 2014|Design|Comments Off on Folding Cartons 101: What is a folding carton?
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