Essential Tools for Brand Packaging
In the past 40 years, the ways that brands market to consumers have changed dramatically. In 1976, the marketing mix was much simpler than it is today. Packaging and point of purchase displays were much more basic. Technology evolved and so did consumers’ shopping habits. The Internet enabled new ways of accessing information and mobile devices put that information into our hands.
These high tech advancements have moved into the pressroom creating ways for shorter and shorter run packaging to be produced. This is good because globalization requires an ever increasing amount of translations and regulatory requirements for a given product as it is distributed around the world.
These factors have created a need for systems that facilitate increased velocity in the development cycle, and packaging plays a huge role in this. This presentation will review the digital asset management and creative workflows along with CAD and 3D prototyping tools which have become imperatives so that brands can be both on schedule and error free.
BIO: Ryan Casey has been in the printing industry literally all his life. A native of the Central Coast of California, he grew up at his family’s printing business doing everything from sweeping the floors to working on production equipment. While attending Cal Poly, pursuing a major in Graphic Communication, he was the General Manager of University Graphic Systems in 2009. After college, he joined Hewlett-Packard as an engineer and worked on projects involving inkjet print technology, and helping to define the next generation of high volume packaging production technology. Ryan is now an account executive at Esko, a global leader in the packaging industry, serving both brands and packaging vendors. He has a unique outlook on the packaging industry, combining an immense knowledge of the value chain with a cutting edge outlook on the technology used to get high impact packaging on to the shelf as quickly as possible.